ESG

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What Are Environmental, Social, and Governance (ESG) Criteria?

Environmental, social, and governance criteria are a set of standards for a company’s operations towards:

• Environmental criteria: what is a company's relation to of nature?
• Social criteria: how does a hotel manages its relationships with employees, suppliers, customers and the communities where it operates.
• Governance: dealing with a company’s leadership, controls, rights e.g.
  Source Investopedia
  

In the strategy of the hotel so far, all of this didn't play an important role. But, times have changed.
Check for instance ESG policy of citizenM hotels.

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