Competition assignment 1
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This page still is on the platform because of it's links with the past. The content, though, is no longer applicable in any new games and competition.
Strategic analysis of the competition
This is your assignment 1 of year 1 in combination with your Trade Fair. Make a Word document of this assignment and send it as attachment to efhcoach@gmail.com .
Be sure to give this competition analysis file the name-structure: 03EE-A01 competition analysis of course using your own teamnumber. Do all before the deadline!!
The document should hold two major elements.
A - Reflection on your performance on the Trade Fair
- What were our goals on the Trade fair
- What went right and what went wrong?
- How does this effect your hotel?
- What would you do differently next time and why?
B - Competition analysis based on the Trade Fair
- Make a competition analysis for your hotel based on the Trade Fair.
Some more information on this right now.
Competition in the city
You are playing this game in a competition: all of the teams start with the same history. The main outlines of your tasks in running the hotel are:
- keep the hotel financially healthy, and run it in a profitable way. This does not mean you have to go for maximum profit: you can have other targets as well, as long as you make (acceptable) profit.
- keep it independent (no joining of a big company, no selling of the assets or the total of the hotel etc.).
With a number of teams you will compete over customers in a city. Among the 10 competing teams the customers will be "divided". The market will develop depending on the actions of all of the hotels in their city. So a market can develop different in one city, because all of the teams go, for instance, for price-leadership.
There is also a page on competition that might help you with more information.
Theory on competition
As described in competition models, such as Porters Five Forces Model; competition can be seen on several levels: keep this in mind. But you are free to chose any structured way of doing a competition analysis.
Another way to make a structured competition analysis is looking at three forms of competitions.
- Generic competition on time and money.
How many people do travel, what is the average income? What do they average spend their income on. What are the consumers sentiments? Consumers can only spend their money once and their time as well. Try to use some realistic figures from Estonia and Tallinn.
- Specific competition on alternatives.
If they decide to spend their money on leisure they can chose for a stay in a hotel, camping ground, friends and relatives etc. Try to use some realistic figures from Estonia and Tallinn.
- Selective competition your direct competitors: so the consumers choice for a brand.
Do they chose for a hotel, the other competitor offering practically the same products are the most likely competitor, the competition is now mostly on brand and product specifications.
This is what you do on the Trade Fair, and only for your own city!
Example of overview direct competitors in your city. Of course some explanations are needed.
Document
Write in a concrete and serious way as to show your knowledge on the subject.
What you have to do is make a comprehensive document of about 3-4 A4 clarifying the two main topic explained above.
You can prepare the biggest part of this document before the Trade Fair so you can easily work it out at the end of the Trade Fair. Make sure you decide on who is going to do what task on the Trade Fair: so while some team members are working in the booth, others should visit the competitors and immediately work on this assignment which has to be handed in at the deadline.
