C Re-Opening campaign

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Assignments

Name of assignment

Create a re-opening campaign.

Situation

The hotel now has a new name, a new strategy, new prices and more. Now, you have to communicate this information clearly and convincingly to all stakeholders.

Goal

Create a re-opening campaign that communicates the new concept of the hotel to all stakeholders. The campaign should inform them, motivate them, give them a good feeling. It should also inform them, in a concise way, about the most relevant changes of the hotel.

Task, deliverable

Develop a re-opening campaign with different components:

• Make an overview of the most important stakeholders.
• Define exactly what you are going to communicate to the stakeholders and why.
• Which media will you use and in which ways?
• Make an overview of the costs: check the internet for realistic costs for a campaign like this.
• Make a calendar (a timeline): what to post when, at what time.

Assessed elements

• Are all components of a re-opening campaign included?
• Are sufficient real sources and prices used?
• Does the campaign match the strategy?
• Are all stakeholder addressed?
• Are all of the sources accounted for?

Additional information

• Stakeholder
• Social media
• Nine Steps for Communicating a Hotel Reopening
• Blog on hotel re-opening
• Questions on re-opening

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Emerald Forest Hotel offering an emerald hotel experience! | Run your own hotel in this management simulation.