C Plan on upgrading SEO position
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Assignments
Name of assignment
Upgrading the SEO position of your hotel. We are looking at the position on SERP, but only focusing on 'organic', not on paid ads, not on SERP features.
Situation
Online communication and, in particular, online bookings are becoming increasingly important in hospitality and tourism. Crucial, despite direct landings, is the position in search engines. Search is all about being found and about a high position on SERP for the right target groups. This in turn has to do with indexation of your company's web pages. At the moment Jill Jandal, has little or no insight into the online position of the hotel in search engines and especially into how it can be improved.
Goal
Many of the intermediaries and other booking channels seems to have a much better position in search engines. Since Google is the most important search engine, we focus on Google only for now. The goal is get a better organic position on SERP.
Task, deliverable
Make a motivated overview, in different categories, of ways to improve the indexation, findability and SERP position of the website of your hotel.
Make a link to queries made by potential customers.
Assessed elements
- Is the link to search queries made and logical?
- Are the tips concrete and realistic?
- iI there a clear structure in what to do when and how?
- Are all the sources accounted for?
Additional information
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