Affiliate
No agents so far
The Bergman family did not work with agents, affiliates or affiliating to date. This might bring you an opportunity in cooperating with the big platforms in the market like:
On the aggregator page, there is also another possibility explained how to expand the number of channels in the market beyond just regular retail.
When choosing to spend on marketing, it is very relevant to explain exactly why, and how. The costs should be realistic of course and you need to estimate what it could bring in sales, revenues or profit. Realise that all the platforms (whether it is influencers, OTA, MSP's or agents) do ask for a commission, a percentage, or other reward. The distribution page shines some light on this. Check if there is enough margin for this in the revenues per room.
Affiliate
Many hotels work with affiliates; an entrepreneur, of course can set his or her own standards and make the links to the strategy and ESG. To give you an idea:
- Affiliate program from citizenM and info from Hotel
- Affiliate program from Hilton
- Affiliate program from NH Hotels
- Affiliate program from Fletcher and others.
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