35NL year 1 Creativity assignment
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Re-Opening campaign
You take the hotel over, but there is a history, of course. After the preparations in year 0, you now are ready for a big 'launch' of the new concept towards all stakeholders.
An important part of this campaign is a Trade Fair, where you would like to present your hotel. On all the other parts of the campaign, you decide as a team. Be sure to think of the many different stakeholders that might be contacted, each in its own way with a different message.
Situation
You gave your hotel a new name, a new strategy new prices and more. Now you have to communicate this to all the stakeholders.
Before, and let's hope, after Covid times, Trade Fairs are an important way to present your company to the press, (consumer) visitors as well as partners from the industry.
Goal
Make a campaign communicating the new situation to the all stake holders.
One element should be a plan, explaining exactly what you would do on a Trade fair: look at some the images for inspiration: regretfully we can not do the Trade fair live this year. Jill want you to present your new strategy, for sure on this Trade Fair. The other re-opening campaign elements are up to you.
Task, deliverable
First make an inventory of the most important stakeholders.
Define exactly what you are going to communicate to them and why.
Which media will you be using for this, and in which ways?
Make an overview of the costs: check the internet for realistic costs for a campaign like this.
Make a calendar, what to post when, at what time etc.
And make the campaign 'ready' as far as possible.
Make a specific plan for the Trade fair: you will have a booth, as on the images. Make a sketch of the booth.
How will everybody be dressed, instructions for the crew on how to act.
Costs - benefits: what do you expects as costs, what do expects as results (make them measurable!).
Assessed elements
- Are all elements done?
- Are there enough real sources and prices?
- Does the campaign match the strategy?
- Is the Trade fair plan in line with the house style and goals?
- Is the Trade Fair plan realistic and is it worked out sufficiently?
Handing in
Upload your work anywhere in the cloud (Dropbox e.g.: do not e-mail):
- Be sure the file is public
- Copy the link of this file (only the link, not the document or content) to your hotels Team File, tab Year 1-2-3-4, in row 47, D47 'Extra information for your coach'
- Be sure the file is freely accessible without logging in or anything, just the click on the link should open it!
- You work in the cloud: no need to save (done automatically) or hand-in your Team File. Just be sure it is ready, well before the deadline.
Furthermore, all other relevant information for your coach is welcome in this cell as well!
Additional information
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