32NL Assignment 1.1 on entrepreneurship
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Decisions on prices and costs year 1
Check the page Decisions. During three years you have to take a number of decisions
- on prices (five decisions)
- on costs to be made (five other decisions)
Situation
On the page operating review you can see how the Emerald Forest has been managed in the past. You have taken over the hotel and already chosen a new strategy. Now you choose the prices (five of them) which will bring revenues and the costs you are going to make on five specific choices. All choices and boundaries are explained on the page decisions. You will make all these decisions now for this year. After having seen the results from this year you will decide on the new 'amounts' in year 2 and 3.
Goal
Making decisions which fit-in with your new strategy and keep the Bergman's as well as the customer satisfied. Regarding the costs: all five cost groups have not been used in the history: all of these costs will be additional to the existing fixed and variable costs. Be careful to have a balance between the total of the (new) costs, the prices and your strategy. In the end, the idea is that you keep the net profit on the level that the hotel used to have.
Deliverable
Fill out all ten decisions in your Team File.
The most important aspect is that the arguments you give in your Team File support every decision. Why did you choose them? Try to find benchmarks, put URL or links in, make basic calculations, try to predict the outcome of your decisions.
Particularly, when looking at the costs: these are going to be additional:
- exactly what are you going to spend the money on? and,
- what benefit do you think it will bring to your hotel? Be concrete, also present calculations if and when necessary.
This is the first year, so you just have historical data and explanations on this platform to look at.
To get an idea on what a completed Team File might look like, you can check the tab decisions:
This gives you an impression what a complete Team File, after the preparations and four years, with results and comments could look like. By no means is this the perfect team: it is just any team.
Assessed elements
- Have all decision been taken and are they within the boundaries set?
- Is there a clear link to the strategy?
- Are the arguments valid?
- Is it clear what the costs are spent on exactly?
- Are there basic calculations done to show the effect of the choices at each choice?
- Is there a link to what happened in the history?
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