29NL 1.1 New name strategy target groups
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New name, strategy and target groups
Situation
You are the new management team of the hotel. If you want to change the strategic direction the hotel (which is needed) you have to think of a new strategy, of course within the boundaries set by the Family Bergman.
Goal
Clarify the long term goals of your hotel and which choices your team is making.
Task, deliverable
Please see your Team Document: fill out the requested elements.
At the start of the game, you have to decide on a number of important strategic topics for your hotel, such as:
- a new name. Choose a new hotel name that matches with your strategic plans. Think of the ambitions of the hotel. Also, give an extended explanation of the new hotel name.
- a new logo.
- a slogan.
Also, the new strategy for the hotel needs to be determined. Your new strategy with regard to the Emerald Forest Hotel needs to be connected to clear and measurable goals.
- revenues and profit
- target groups - audiences. Which specific target groups within the market(s) are you aiming at?
Assessed elements
Are all the elements in line with the strategy? Is everything explained well, are their arguments for the choices made and are there links-sources backing the choices made?
Additional information
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