C Plan on upgrading SEO position
→ Go! Category:Assignments
Assignments
Name of assignment
Upgrading the SEO position of your hotel. We are looking at the position on SERP, but only focussing on 'organic', not on paid ads, not on SERP features.
Situation
Online communication and, in particular, bookings are becoming increasingly important in hospitality. Crucial, despite direct landings, is the position in search. Search is all about being found and in a high position on SERP with the right target groups. This in turn has to do with indexation. At the moment Jill Jandal has little or no insight into the position of the hotel and especially how it can be improved. This is about the hotel as you go along with it.
Goal
Many of the intermediaries and other bookings channels seems to have a much better position in search. As Google is, by far, the most important search engine, we focus on Google only for now. The goals is get a better organic position on SERP
Task, deliverable
Make a motivated overview, in different categories, of ways to improve the indexation, findability and SERP position of the website of your hotel.
Make a link to queries made by potential customers e.g.
Assessed elements
- is the link to search queries made and logical?
- Are the tips concrete and realistic?
- is there a clear structure in what to do when and how?
- Are all the sources accounted for?
Additional information
→ GO! Top of this page
