C Plan on upgrading SEO position
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Assignments
Name of assignment
Upgrading the SEO position of your hotel. We ar looking at the position on SERP, but only focussing on 'organic', not on paid ads, not on SERP features.
Situation
Online communication and, in particular, bookings are becoming increasingly important in hospitality. Crucial, despite direct landings, is the position in search. Search is all about being found and in a high position on SERP with the right target groups. This in turn has to do with indexation. At the moment Jill jandal has little or no insight into the position of the hotel and especially how it can be improved. This is about the hotel as you go along with it.
Goal
Task, deliverable
Assessed elements
- Are all the sources accounted for?
Additional information
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