C Re-Opening campaign
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Assignments
Name of assignment
Create a re-opening campaign.
Situation
The hotel now has a new name, a new strategy, new prices and more. Now, you have to communicate this information clearly and convincingly to all stakeholders.
Goal
Create a re-opening campaign that communicates the new concept of the hotel to all stakeholders. The campaign should inform them, motivate them, give them a good feeling. It should also inform them, in a concise way, about the most relevant changes of the hotel.
Task, deliverable
Develop a re-opening campaign with different components:
- Make an overview of the most important stakeholders.
- Define exactly what you are going to communicate to the stakeholders and why.
- Which media will you use and in which ways?
- Make an overview of the costs: check the internet for realistic costs for a campaign like this.
- Make a calendar (a timeline): what to post when, at what time.
Assessed elements
- Are all components of a re-opening campaign included?
- Are sufficient real sources and prices used?
- Does the campaign match the strategy?
- Are all stakeholder addressed?
- Are all of the sources accounted for?
Additional information
- Stakeholder
- Social media
- Nine Steps for Communicating a Hotel Reopening
- Blog on hotel re-opening
- Questions on re-opening
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