Bergman family
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Step 2/10: The Bergman family and the Emerald Forest Hotel
This family-style hotel is run by the Bergman family, especially by Christina, the youngest daughter.
When constructing the hotel the family decided to call it the "Emerald Forest Hotel". The family already owned a bungalow park, which was situated among woodlands. This hotel is also at the edge of a forest-like park. The original name was chosen because of the beautiful park surrounding the hotel and the fantastic colours of the numerous trees in autumn.
The family was -and still is- a family of entrepreneurs. So after the initial start-up years, they decided that Christina was going to be the one to run the hotel at a rather young age. Last few years there was a management team running the hotel which came up with good results. However, it is a great concern to Christina to find out that the hotel and systems seems to be getting outdated, and the quality of the product was going down. The management team so far, was really looking at the short-term and neglected the maintenance as well as the marketing and. All possibilities offered by the internet (website) and social media have not yet been used effectively. The hotel and its management are getting seriously outdated. As a result, Christina decided to look for new management with more of a vision. For herself, she has been responsible for the hotel for 10 years now, she feels that it's time to move on and take on a new challenge. Her assistant Jill Jandal take over the
role as CEO, Christina will focus on a new projects the family has in the amusement industry. One big advantage of the situation is, that there is enough liquidity in the hotel. Paying for costs (or investments) will not be a problem. But, of course, this will pull down the profit. Christina realizes this and knows that in the long run, more costs will have to be made to keep the hotel business healthy.
Typical entrepreneurs
The Bergmans are typical entrepreneurs and very involved in all that they do. Christina and her own household (man and three children) have been living next to the hotel and hardly ever took a day off. They have known most of their clients by name for years, and some of them have even become close friends. Their three children have lived on the premises all of their lives, but they are too young for the job which now lies ahead for your team.
Christina learned a lot from her brother Frank Bergman as she grew up, knowing all the ins and outs of the Emerald Forest Bungalow park, which has been managed by Frank for 20 years. After the first five hectic years running the Emerald Forest Hotel as a young, dynamic manager she got married. Her husband, an excellent cook, came from a hotel family as well and knew what it was like to work in hospitality. After all these years of hard labor and very few days off they have decided to limit their activities related to the Emerald Forest Hotel and look for a new challenge. Christina's assistant manager Jill Jandal will take over the role as CEO this year.
The family still owns the Emerald Forest Bungalowpark which used to be run by Christina's brother Frank Bergman and recently acquired an amusement park.
New ideas needed
The family realizes that the hotel is in need of fresh insights and new ideas. There are no real problems yet, especially the financial situation (liquidity) of the hotel is just fine. The family has become very attached to the hotel after all these years and the core of the regular guests also regrets that the current owners are about to step out of the daily operations. Despite the shortcomings of the venue, many other entrepreneurs from across the country appeared to be able to rate the venue at its true value and showed sincere interest. A number of companies from abroad particularly were trying to get a foothold in this area and were very interested in a take-over. The Bergmans are not willing to sell to a big international company and losing the familiar character of the hotel and lots of their 'freedom' as entrepreneurs. Their goals is to stay independent, but the interest proofs the opportunities the hotel still has. Christina and her family have already moved away from the hotel and its premises and have found themselves a nice house in the countryside. Jill Jandal from now on will be supervising all the daily operations, but only from a distance as well. Christina might only be (as owner) step forward when their is spectacular events or decisions to be made. So, the Bergmans have decided a totally new management team is needed to run the hotel, from a distance supervised by Jill.
History
The hotel and all of its infrastructure, the guests, the suppliers, the marketing.... the new team is needed for this, respecting the history of the hotel. An important part of this history is the results from the past. All of the results of the hotel, also those of the paste, are to be found in on the page operating review on this platform.
The new management will take over the hotel with all of its histories: so the pages give some benchmarks and directions.
Jill, nor the Bergmans, will interfere with daily activities or decisions. Liquidity is not an issue, you operating review is more important. The new management has to beware to make enough revenues to cover all the regular costs, and costs of the new plans set up by them.
This all means Jill will look at the new management team's decisions and will ask them to justify their decisions and to explain all of the choices they make, each year. Links to sources, calculations and benchmarks should convince them. Jill Jandal will ask for presentations, figures & facts, analyses and, especially, a strategic vision on how to run the hotel. This vision is going to play a very important role in the way the management team is going to be evaluated. There is also an Emerald Fund which is run by the family and on which very little information is available yet.
What does the hotel look like?
If you want to have a look at the ground plan and the different details of the hotels in pictures and videos check out the hundreds of photos and videos:
- Groundplan
- Reception
- Rooms
- Restaurant
- Outside hotel
- Banqueting
- Park
- The website of Emerald Forest also give a lot of information
→ Go! Following the e-Manual? Step 3/10 is the page Rooms, click here
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