Affiliate: Difference between revisions
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{{General header}} | {{General header}} | ||
== No agents so far == | == No agents so far == | ||
The Bergman family did not work with agents, affiliates or affiliating. This might bring an opportunity to you in cooperating with big platforms in the market like | The Bergman family did not work with agents, affiliates or affiliating so far. This might bring an opportunity to you in cooperating with big platforms in the market like: | ||
* [http://www.booking.com/content/affiliates.nl.html?aid=355028&dcid=4&lang=nl&sid=940c559aec57b4860c769c9f84b48554 Bookings] | * [http://www.booking.com/content/affiliates.nl.html?aid=355028&dcid=4&lang=nl&sid=940c559aec57b4860c769c9f84b48554 Bookings] | ||
* [http://access.expedia.nl/Home/NetworkAffiliateOverview Expedia] | * [http://access.expedia.nl/Home/NetworkAffiliateOverview Expedia] | ||
* [https://www.hotels.com Hotels.com] | * [https://www.hotels.com Hotels.com] | ||
* [https://www.moonback.com Moonback.com] | |||
* or [https://partners.agoda.com/en-us/index.html?asq=jGXBHFvRg5Z51Emf/bXG4w== Agoda]<br> | * or [https://partners.agoda.com/en-us/index.html?asq=jGXBHFvRg5Z51Emf/bXG4w== Agoda]<br> | ||
On the [[aggregator]] page, there is also another possibility explained how to expand the number of channels in the market beyond just regular retail. <br> | On the [[aggregator]] page, there is also another possibility explained how to expand the number of channels in the market beyond just regular retail. <br> | ||
When choosing to make marketing costs for this, it is very relevant to explain exactly why, and how. The costs should be realistic of course and an estimate is needed what it could bring on sales, revenues or profit. | When choosing to make marketing costs for this, it is very relevant to explain exactly why, and how. The costs should be realistic of course and an estimate is needed what it could bring on sales, revenues or profit. Realise that all the platforms (whether it is influencers, OTA, MSP's or agents) do ask for a commission, a percentage, or otherwise rewarding. The [[distribution]] page shines some light on this. Check if there is enough margin for this in the [[Revenue_per_room|revenues per room]].<br> | ||
== Affiliate == | == Affiliate == | ||
Many hotel work with affiliates | Many hotel work with affiliates; an entrepreneur, of course can set his or her own standards and make the links to the [[strategy]] and [[ESG]]. To give you an idea: | ||
* Affiliate program from [https://signup.cj.com/member/signup/publisher/?cid=5479153#/branded citizenM] and [https://www.citizenm.com/affiliates info from Hotel] | * Affiliate program from [https://signup.cj.com/member/signup/publisher/?cid=5479153#/branded citizenM] and [https://www.citizenm.com/affiliates info from Hotel] | ||
* Affiliate program from [https://www.affiliateprograms.com/p/hilton/ Hilton] | * Affiliate program from [https://www.affiliateprograms.com/p/hilton/ Hilton] | ||
Revision as of 19:58, 28 August 2023
No agents so far
The Bergman family did not work with agents, affiliates or affiliating so far. This might bring an opportunity to you in cooperating with big platforms in the market like:
On the aggregator page, there is also another possibility explained how to expand the number of channels in the market beyond just regular retail.
When choosing to make marketing costs for this, it is very relevant to explain exactly why, and how. The costs should be realistic of course and an estimate is needed what it could bring on sales, revenues or profit. Realise that all the platforms (whether it is influencers, OTA, MSP's or agents) do ask for a commission, a percentage, or otherwise rewarding. The distribution page shines some light on this. Check if there is enough margin for this in the revenues per room.
Affiliate
Many hotel work with affiliates; an entrepreneur, of course can set his or her own standards and make the links to the strategy and ESG. To give you an idea:
- Affiliate program from citizenM and info from Hotel
- Affiliate program from Hilton
- Affiliate program from NH Hotels
- Affiliate program from Fletcher and others.
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