C Re-Opening campaign: Difference between revisions
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{{Header assignments}} | |||
== Name of assignment == | == Name of assignment == | ||
Create a re-opening campaign. | |||
== Situation == | == Situation == | ||
The hotel now has a new name, a new strategy, new prices and more. Now, you have to communicate this information clearly and convincingly to all stakeholders. | |||
== Goal == | == Goal == | ||
Create a re-opening campaign that communicates the new concept of the hotel to all stakeholders. The campaign should inform them, motivate them, give them a good feeling. It should also inform them, in a concise way, about the most relevant changes of the hotel. | |||
== Task, deliverable == | == Task, deliverable == | ||
Develop a re-opening campaign with different components: | |||
* Make an overview of the most important [[stakeholder|stakeholders]]. | |||
* Define exactly what you are going to communicate to the stakeholders and why. | |||
* Which media will you use and in which ways? | |||
* Make an overview of the costs: check the internet for realistic costs for a campaign like this. | |||
* Make a calendar (a timeline): what to post when, at what time. | |||
== Assessed elements == | == Assessed elements == | ||
* Are all components of a re-opening campaign included? | |||
* Are sufficient real sources and prices used? | |||
* Does the campaign match the strategy? | |||
* Are all stakeholder addressed? | |||
* Are all of the sources accounted for? | |||
== Additional information == | == Additional information == | ||
* [[Stakeholder]] | |||
* [[Social media]] | |||
* [https://revenue-hub.com/hotel-reopening-nine-steps-communication-game-plan/ Nine Steps for Communicating a Hotel Reopening] | |||
* [https://revenue-hub.com/three-clever-campaigns-strong-hotel-re-opening/ Blog on hotel re-opening] | |||
* [https://www.alignable.com/forum/what-is-the-best-way-to-promote-a-re-grand-opening Questions on re-opening] | |||
<br><hr> | <br><hr> | ||
Latest revision as of 09:00, 22 November 2020
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Assignments
Name of assignment
Create a re-opening campaign.
Situation
The hotel now has a new name, a new strategy, new prices and more. Now, you have to communicate this information clearly and convincingly to all stakeholders.
Goal
Create a re-opening campaign that communicates the new concept of the hotel to all stakeholders. The campaign should inform them, motivate them, give them a good feeling. It should also inform them, in a concise way, about the most relevant changes of the hotel.
Task, deliverable
Develop a re-opening campaign with different components:
- Make an overview of the most important stakeholders.
- Define exactly what you are going to communicate to the stakeholders and why.
- Which media will you use and in which ways?
- Make an overview of the costs: check the internet for realistic costs for a campaign like this.
- Make a calendar (a timeline): what to post when, at what time.
Assessed elements
- Are all components of a re-opening campaign included?
- Are sufficient real sources and prices used?
- Does the campaign match the strategy?
- Are all stakeholder addressed?
- Are all of the sources accounted for?
Additional information
- Stakeholder
- Social media
- Nine Steps for Communicating a Hotel Reopening
- Blog on hotel re-opening
- Questions on re-opening
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