Targetgroups
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Two main targetgroups
The market is the virtual space where offers (supply) and demand (products and goods asked for by the customers) meet.
In any commercial market we recognize
- the supply side: the selling parties, in this case the hotels offer there products to the customers.
- the demand side: the consumers interested in bookings the hotels.
We now look at the demand side.
Markets for Emerald Forest Hotel
In the hotel of the simulation the number of decisions is, deliberately, limited. So there is two main targetgroups you can sell your hotel rooms to. Within these main targetgroups you are free to chose specific targetgroups, aim at niches etc.
As you taken over the situation is:
- leisure targetgroup especially interested in the weekend days.
- business targetgroup especially interested in the week days.
If you plan to aim at very specific target groups or niches, be sure to explain this clearly in the explanations form each year. Shifting too much between targetgroups is not a good idea, and, of course, there is a history so people have certain expectations.
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