Bookings
How many bookings
But what is the number of bookings? Any booking can (and will very often) comprises more nights than just one. Some people even do more separate bookings in one year.
Number of room nights
Almost all calculations are based on the occupancy rate: this is the number of the room occupied in a certain period as a percentage of the total rooms.
The page occupancy rate tells:
- Weekends and the leisure target group: 50% occupancy rate of 15.600 room night, so 7,826
- Weekdays and the business target group: 50% occupancy rate of 20,800 room night, so 10,374
- Average 50% occupancy rate of 36,400 room night (100 rooms x 7 nights times 52 weeks)
Total guest night
As seen in Leisure targetgroup and Business targetgroup:
- weekends days 13,304 guest nights: 56% of all guest nights
- weekdays 10,374 guest nights: 44% of all guest nights
- Total 23,678 guest nights: 100%
Most guests are leisure guests.
Estimating the bookings
There is no record on this. Any booking can (and will very often) comprises more nights then just one. If we have, for instance, an average of 3 nights per booking for the leisure market and 2 for the business, the real number of bookings could be:
- Weekends and the leisure target group: 7,826 ./. 3 = 2,608 bookings: total 7,795 bookings, so 33% of all bookings
- Weekdays and the business target group: 10,374 ./. 2 = 5,187 bookings: total 7,795 bookings, so 67% of all bookings
Keep in mind that calculations are never 'perfect': there is always a difference caused by cancellations, yes or no refunds, double bookings, short stays etc. There are no numbers on record on this. This all together might bring a difference up to a view percent in the expected revenues linked to the occupancy rate.
Importance
The number of bookings is of importance because of:
- reservation systems
- costs related to a booking
- database of guests
In the situation of the Emerald Forest Hotel we are not actively doing anything with the number of bookings right now.
Number of guests
For all kinds of other reasons, the actual number of people, guests, is important.
- Weekends and the leisure target group, we have 2,608 bookings. Each booking consists on an average of 1,7 person. So in a year 4,433 guests.
- Weekdays and the business target group, we have 5,187 bookings. Each booking consists on an average of 1.0 persons. So in a year 5,187 guests.
So per year 9,620 guest (some visit the hotel twice or three times a year); 46% leisure (weekends) and 54% business guests (weekdays).
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