42NL Year 6 Business assignment
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Name of assignment
Planning and organising a Trade Fair.
Situation
A Trade Fair is a place to directly communicate with the audience: business-to-business or consumers. On a traditional fair, you have a booth. Some examples of Trade Fairs are ITB Berlin, WTM in London or Dutch Tourism Expo. You can expect a mixed audience of visitors: both press and sector-related professionals, as well as the 'regular' public. In 2021, almost all Trade Fairs are cancelled as a result of COVID, but you still want to reach your goals! We pretend that in 2022 all is as it used to be.
Goal
Make a plan for a Trade Fair which has 3 goals:
- 1. Presenting your new hotel
- At this fair, you present your company to the press, to the general public, to your competitors and anyone else visiting the fair.
- At this fair, you present your company to the press, to the general public, to your competitors and anyone else visiting the fair.
- 2. Adjusting your strategy
- Listen very carefully to reactions from the visitors, and try to get an idea on the plans of your competitors as well. Accordingly, you can slightly adjust your strategy.
- Listen very carefully to reactions from the visitors, and try to get an idea on the plans of your competitors as well. Accordingly, you can slightly adjust your strategy.
- 3. Creativity
- Your performance at the Trade Fair by presenting yourself in a consistent and creative way contributes to the success in the Competition on Creativity.
- Your performance at the Trade Fair by presenting yourself in a consistent and creative way contributes to the success in the Competition on Creativity.
Task, deliverable
You make a plan on the Trade Fair. So you will answer the next questions in a plan (2-A4)
- What are your exact goals you have in mind with your Trade Fair presentation?
- What will you booth look like and why?
- What are the instructions to your staff in the booth or on the Trade fair? Interaction with visitors?
- Make a script, roadmap for the Trade Fair, from gathering the stuff needed for the booth, to the 'building' of the boot, till cleaning up.
- How do you stay in contact with the public/those interested afterwards?
- How will you measure the result of your booth related to the goals in a concrete way?
Assessed elements
- Is your plan creative?
- Is it in line with the strategy?
- Is the message clear, and aiming at the right target group?
- is the roadmap clear to all?
- Are all the sources accounted for?
Handing in
You will get instructions on this.
Additional information
- example of planning of a Trade Fair
- Trade Fair
- Pictures of all Trade Fairs so far: see Flickr photos
- Example pictures of Trade Fair 25NL 'live':
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