42NL Year 0 Creativity assignment
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Your plans with the Hotel part two
Presenting your Management Team to Jill, Christina and your coaches. You will have to take a lot of important decisions in this year 0 (strategic choices). This will be the basis for all of the other assignments and decisions.
Situation
You just took over the management of the hotel. You already made a lot of decisions on a name, strategy, target groups etc. In this part you are going to visualize a few of these things. Especially the logo, your Management Team picture and slogan. And, it is a good idea to be findable on social media by having owned company accounts in at least two 'brands'.
Goal
Visualize your strategy in a consistent way in a logo, team picture and slogan. Create two business style, social media accounts for your hotel.
Deliverable
See your Team document, tab year 0. Fill out the section Team picture, Logo and slogan and social media accounts.
You will see some 'locked' symbols on the tabs of your Team File: don't worry. On the tabs year 0 and tab year 1-2-3-4 you can edit in the indicated cells. Do be careful in handling the file, it is a spreadsheet.
The tabs Dashboard and Results you can never edit.
With mouse-overs in the cell in column B (black triangles) you will find more information.
- Think of an appropriate Team picture. Make the link to your strategy, so be sure the way you present your team matches the image and the chosen strategy of your hotel.
- New hotel logo: this should reflect your strategy as well: does it tell what you are doing, your image? Is it recognizable? Explain why you chose this logo in a few lines. Be sure, again, to use marketing and communication concepts. And think of IP right (copyrights): you can't just 'steal' things.
- Think of a new slogan. Explain why you chose this slogan in a few lines. Be sure, again, to use marketing and communication concepts. And think of IP right (copyrights): you can't just 'steal' things. * New hotel logo: this should reflect your strategy as well: does it tell what you are doing, your image? Is it recognizable? Explain why you chose this logo in a few lines. Be sure, again, to use marketing and communication concepts. And think of IP-Copyright: you can't just 'steal' things.
- Create a Facebook (business) page, matching your strategy.
- Create a second social media account, matching your strategy.
- Make the connection in all to your strategy, house style e.g.
Assessed elements
- Did you perform all outlined above?
- Are things well-argued?
- Is it creative, original
- Is it all in line with the strategy?
Additional information
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