C Create a special menu
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Assignments
Name of assignment
Create a special menu. The intention is to create a menu that can be offered throughout the year in the restaurant of your hotel.
Situation
In the hospitality industry, restaurants are an important part of the total offer. It's not just about the [Operating_review#All_Revenues|revenues] or the profit, but also about the image, the service and the alignment with the total strategy. This was also the case at Emerald Forest. The operating review shows the importance of food and beverage. But it is also very important in the banqueting. Until now, the menu and wine list was that of an average, ordinary restaurant. There is no special link with the hotel or strategy.
Goal
The aim is that at least one characteristic menu will appear on the menu, a (three-course) menu that reflects the new strategy. The menu must be special, but also feasible (in terms of cost) and within the possibilities of the hotel's kitchen. It must match with the different target groups, or at least not deter a group.
Task, deliverable
Develop a unique menu for your hotel restaurant that can be on the menu all year round. Make a video that shows how the dish is made and which can be used as an instruction for the chefs who are going to make it. The video should also appeal to random other viewers. The instructions may be (voice-)recorded or provided with subtitles. Certain parts of the cooking process, such as 10 minutes of cooking a hard-boiled egg, can of course be shortened in the instruction. Upload the video on YouTube and think of copyrights.
Assessed elements
- Does the menu connect to the strategy?
- Are the instructions clear enough?
- Is the menu unique enough?
- Have we also looked at it from the customer's perspective?
Additional information
- Restaurant
- Operating review
- Tips on creating a recipe
- Ideas for meals
- Menu cart
- Visualization of the menu might come handy
- Choosing wines
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