C Starting on Snapchat
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Assignments
Name of assignment
Starting on Snapchat. Realise, that Snapchat offers, just like the Facebook-group, tons of options to companies to use it.So do think from a business pijnt of few.
Situation
The list of Social media EmeraldForestHotel of the hotel is not complete: one of the interns did make a lot of accounts on other platforms, like Snapchat. These, however, have never been used.
Overall, in the old situation, there never has been a real plan on how to use the social media. The only thing done, was creating a few accounts, without a real plan or content calendar.
You have created a new strategy for your hotel, and Jill is interested in the options Snapchat offers.
Goal
The deployment of Snapchat should lead to greater commitment and brand awareness among young people in a cost-effective manner. This should lead to more bookings from that angle (perhaps in a number of years' time). Moreover, Jill sees that within families, young people have a great influence on the choice of, for example, holiday destinations or weekends. In addition, a large reach in the group 12-25 could influence the bookers (parents for example) to choose your hotel. In addition, Jill wants to know what the possibilities are of using filter lenses etc. and where this can contribute to the new strategy.
Task, deliverable
Write a proposal on how to use Snapchat for your new hotel. Maybe this is in combination with new target groups. Make sure the plan is concrete with costs, content and also concrete results to be expected. Think about the ROI. Pay special attention to the commercial opportunities offered by Snapchat companies. The deployment of Snapchat should lead to greater commitment and brand awareness among young people in a cost-effective manner. This should lead to more bookings from that angle (perhaps in a number of years' time). Moreover, Jill sees that within families, young people have a great influence on the choice of, for example, holiday destinations or weekends. In addition, a large reach in the group 12-25 could influence the bookers (older for example) to choose your hotel. In addition, Jill wants to know what the possibilities are of using filter lenses etc. and where this can contribute to the new strategy.
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We want you to create a Facebook page for your hotel. Make sure the account settings are public and make it as realistic as possible. Beware to use material that is copy right free.
Explain exactly which elements you like to have on this page and why. Think of the different target groups.
What would be all the concrete goals of this Facebook page? Be specific and give numbers and measurable elements. And how would you measure these goals?
How do you bring the page to the attention of your target groups? And how do you ensure that the posts also appear on the timelines of the target groups? Be very specific about this.
Be sure the page has at least five posts, with a special goal.
Assessed elements
- is the page made and visible?
- Does it reflect the strategy of the hotel?
- Are all the goals clear, measurable and concrete?
- Are the five posts suitable?
Additional information
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