C Communication plan towards customer groups
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Assignments
Name of assignment
Communication plan towards customer groups, so you will have to define first what customer groups you see or expect.
Situation
You have set a new strategy for your hotel, taking into account that there is two markets: the leisure market and the business market. Within these market we have the different type of customers (or guests). There never has been a specific plan towards these types: the same communication has been done to all customers; newly arrived, loyal customers, old, young, buyers at a rack rate or last minute price.
Goal
xx
Task, deliverable
xx
Assessed elements
xx
Additional information
xx
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