C Create a FB page
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Assignments
Name of assignment
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Situation
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Goal
There is a Facebook business page for the hotel Emerald Forest. We want you to make another one on Facebook for your hotel and put the link here. Make sure the account settings are public. Make it as realistic as possible. Explain exactly which elements you like to have on this page and why. Even if you cannot make them now, do explain them.
What would be the concrete goals of this Facebook page? Be specific and give numbers and measurable elements. And how would you measure these goals?
Check the business opportunities of a page like this: what are the paid possibilities offered by Facebook that would be interesting to the hotel, in your opinion? Choose a concrete campaign for € 10,000, lasting a month. How would you spend it (concrete), which commercial options etc. Make the link to 2.c2, the goals.
Task, deliverable
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Assessed elements
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Additional information
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