C Taking part in Trade Fair
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Assignments
Name of assignment
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Situation
The Trade Fair is normally held in the room which is communicated to you. Think of it as a fair, like the ITB Berlin, WTM in London or Dutch Tourism Expo. So a mixed audience of visitors: both press and branch-related, as well as 'normal' public. Not this year though as you already know. Trade fair is cancelled but you still would like to reach your goals!
Your Team File preparations have to be ready before the Trade fair. Beware that you also have to reflect on the Trade fair and observe your competitors, do a competitors analysis, as this is part of your decisions in year one. So split up the tasks!
Have a look at what your colleagues did so far:
For all pictures on Trade Fair check Flickr photos
The Trade Fair has four goals:
1. Presenting your new hotel
Who are the visitors? At this fair, you will have to present your company to the press, to the general public, to your competitors and just anyone else visiting the fair.
You will be attending and organizing a Trade Fair: check Trade_Fair.
But this time it is a crisis situation and all events are cancelled. You need to come up with innovative solution how to present your hotel's exposition over the web and how to achieve the very same goals that you have for trade fair.
During the Trade Fair we advise your teams to have one or two members checking out the competition. This is of use for your gameplay but also needed for this part.
Goal
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Task, deliverable
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Assessed elements
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Additional information
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