31NL Assignment 2.3 on creativity
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3 Minutes of Fame
The "Three Minutes of Fame" offers your hotel the last and ultimate possibility to promote and present your hotel to the outside world. In this world there is so much communication that it is hard to stand-out or get any reach at all.
You will be informed: the plan is to have an online meeting (and voting) linked to all of the product made.
Situation
You hotel is relatively new and is looking for more exposure - reach. Make a statement to the outer world where your hotel stands for, and make it a memorable! So be creative, and think on your company strategic goals during your “Three Minutes”. As you know, you only have a maximum of three minutes to make this unforgettable impression.…
The audience for your “Three Minutes” could be:
- your target groups,
- coaches,
- interested by-passers,
- competitors (other teams),
- maybe press relations
Just make it very clear whom you are aiming at.
Goal
Make a three minutes of fame that is memorable, that has a very clear message, that has a clear call-to-action and which is in-line with your strategy.
It should be very clear whom you are aiming at. In the end, just seeing the message (just reach, clicks, views, likes e.g.) can never be the (final) goal.
Task, deliverable
You can't do all of this live, because of the Corona situation. The way of presenting your 3 minutes is free; you can do whatever you like but keep an eye on your strategy. For this purpose, you can (for example) film a live-act, make a video, perform/produce a commercial supported by PowerPoint or music, a cartoon, a song: or whatever suits your needs and fits with the image of your hotel (and is in line with your strategy). Be creative and innovative! You have to upload your work in the cloud (YouTube, Drive etc.) be sure the file is public accessible and that the link opens the file without logins etc. In all you make: beware of IP rights! Be sure that the link to your document is clickable and ready on the tab Decisions in your team File, cell F47.
Assessed elements
- Is the product creative?
- Is it inline with the strategy?
- Is the message clear, and aiming at the right target group?
- is there a clear pay-off or call-to-action?
- Does the publication channel match the target group(s)?
Additional information
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