31NL Assignment 2.3 on creativity
→ Go! Game 31NL home | 31NL Assignments and timeline | 31NL All teams with logo
Pre-upoad in YouTube. Mentimeter or Kahoot voting.
3 Minutes of Fame
The "Three Minutes of Fame" offers your hotel the last and ultimate possibility to promote and present your hotel to the outside world. In this world there s so much communication that it is hard to stand-out or get any reach at all.
Situation
The "Three Minutes of Fame" offers your hotel the last and ultimate possibility to promote and present your hotel to the outside world. Make a statement to the outer world where your hotel stands for, and make it a memorable! So be creative, and think on your company strategic goals during your “Three Minutes”. As you know, you only have a maximum of three minutes to make this unforgettable impression.…
Be sure, again, to divide your tasks so to have all ready at the deadline.
The audience for your “Three Minutes” could be:
- your target groups,
- coaches,
- interested by-passers,
- competitors (other teams),
- maybe press relations
Just make it very clear whom you are aiming at
Goal
The idea is not to create a meme or go viral,
Task, deliverable
Assessed elements
Additional information
1. There is a paintball club in Tallinn that is organizing the games in different locations, also in one of the forests not far from Emerald Forest Hotel. The club has a lot of high quality equipment and professional staff, but not enough clients and good marketing ideas. The paintball club management proposes you to create an effective marketing campaign for attracting new clients. In exchange the club will organize the paintball games for the visitors of Emerald Forest Hotel for free during one year.
2. Let's have a look at the international situation. Check out the page Category:Emerald forest finished teams and check out the pages All teams with logo's from finished competitions. We would like you to find cultural differences which would influence the management of your hotel.
- Chose two team photos which you think are totally not suitable for a hotel management team and explain why!
- Chose two logo's which you think are totally not suitable for a hotel and explain why!
- Chose two hotel names which you think are totally not suitable for a hotel and explain why!
You can click on the user link underneath the photo's to go to the page of these teams. Your team File is not visible.
3. You acted at the 3 minutes of fame. Answer the next questions as if it all where for real, so from a business perspective. You do not have a lot of times after the three minutes. Most of the following questions can be made upfront.
- what was the exact goals you had in mind with this presentation?
- what was the target group as an audience you aimed at?
- what will, concrete, be the planned follow-up after the 3 minutes
- how could you measure the result of the 3 minutes related to the goals in a concrete way?
- how does your performance match with the Trade Fair?
Write in a concrete and serious way as to show knowledge on the subject. Make sure you decide on who is going to do what tasks.
→ GO! Top of this page
