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Welcome to the Emerald Forest Hotel!
This is the homepage of your simulation in Rotterdam, called 29NL, March 2020. English is meant as a way of communication so the texts might not always be totally correct. All of the content is in English as this is an international hotel.
Taking over the Emerald Forest Hotel
You all take over the Emerald Forest Hotel as a management team. You have to run your hotel, trying to do better than has been done in the past. Last year's decisions and results, the history, are available as a point of reference. The hotels are located in your own country, so the Netherlands. in a number of fictitious cities called Amstelburg, Budano and many more. Each city consists of seven up to ten hotels. Your direct, or main competitors are the other teams/hotels in your city. This platform is where you can find documentation on many elements linked to your hotel, check the many info pages. All direct communication during the simulation will be done via the Facebook group 29NL: so join as soon as possible! But you will also find the hotel and its owner on many other (social) platforms. It is an important task to get a grip on all this information and communication.
How to manage the hotel
You manage the hotel primarily by:
- Making assignments during a number of years;
- Explaining why and how you do things;
- Live-actions in the game;
- Taking into account the competitions, real live and other things happening during the competition.
All of this is evaluated each playing year by the coaches, in assessing your creativity and entrepreneurship. These two elements are basic in bringing your hotel occupancy rate, which means revenues and hopefully profit.
You will also get some (limited) feedback from your coach on each year.
Too much information
This platform contains all the information about the hotel and other elements you need and more. You can navigate to the information needed. There just is too much, just like in real life. So only look for information needed. All blue links are clickable and will bring you to another page inside of this platform. For instance, clicking on Photos and videos will jump to this page with photos and videos of the hotel. All blue links with a small arrow will open a new tab in your browser with an internet site outside of this platform: for instance
- Hotel trends 2019 or
- more hotel trends in 2019 or
- especially online trends
- reports on hotel industry
- reports from Deloitte, downloadable
Do use real sources and benchmarks in all of your assignments and decisions, like:
- Local information, as your hotel is located in the country you are in, so in the Netherlands.
- An indication of costs on inventory etc. is the file estimating hotel costs. Do not focus too much on details: the file does give you some indication of what costs might be. Try to be realistic, how much things do cost, depend on so many things and is not easy to answer. And don't be penny-wise and pound foolish!
The navigation on top will always stay active. The search box works very well, if you look for any information. Just type in the most logical word.
By now there are 3,964 pages in this platform, so if you're new, follow the steps and tasks explained below, preventing you from getting lost!
Your coaches during Module The Game
You are working with approx. 4 persons in a management team. Approx. 10 teams together are a so called city. Each city will be guided by it's own coach, as much as possible. And of course, Christina, but more specifically Jill now, will follow you from a distance as well.
Coach and cities | |||||
---|---|---|---|---|---|
City name-number | Coach | Code | Class | ||
-01- Amstelburg | Team A01 t/m A09 | xxx | VSG | xx@rdam.nl | Pxx |
-02- Budano | Team B01 t/m B09 | xxx | VSG | xx@rdam.nl | Pxx |
-03- Copenstadt | Team C01 t/m C09 | xxx | VSG | xx@rdam.nl | Pxx |
-04- Dreskovski | Team D01 t/m D09 | xxx | VSG | xx@rdam.nl | Pxx |
-05- Efemada | Team E01 t/m E08 | xxx | VSG | xx@rdam.nl | Pxx |
-06- Geopodo | Team G01 t/m G08 | xxx | VSG | xx@rdam.nl | Pxx |
-07- Hadique | Team H01 t/m H07 | xxx | VSG | xx@rdam.nl | Pxx |
-08- Jinanang | Team J01 t/m J07 | xxx | VSG | xx@rdam.nl | Pxx |
-09- Kingsglade | Team K01 t/m K10 | xxx | VSG | xx@rdam.nl | Pxx |
-10- La Palz | Team L01 t/m L10 | xxx | VSG | xx@rdam.nl | Pxx |
Your marks
Each round your work will have tasksk, which will be evaluated by your coaches: on the element of entrepreneurship as well as creativity. This brings 12 evaluations which will be published after the total of the module and on an average bring your final mark for the game. During the game, you will get coach comments, though. Marks are individual, but very likely in many cases will be the same for all team members. Your coaches' evaluation, have a direct influence on the results of your hotel.
Marking in the game | ||||
---|---|---|---|---|
Year | Entrepreneurship mark |
Elements | Creativity mark |
Elements |
Week 01 | 1-10 | xxx | 1-10 | xxx |
Week 02 | 1-10 | xxx | 1-10 | xxx |
Week 03 | 1-10 | xxx | 1-10 | xxx |
Week 04 | 1-10 | xxx | 1-10 | - |
Week 05 | Holiday | Holiday | Holiday | Holiday |
Week 06 | 1-10 | xxx | 1-10 | xxx |
Week 07 | 1-10 | xxx | 1-10 | xxx |
Week 08 | 1-10 | xxx | 1-10 | xxx |
Week 09 | 1-10 | xxx | 1-10 | xxx |
A total of 16 assignments |
Organisation of the module
We strongly recommend all of you to be present at every scheduled moment. There are
- city meetings (with your coach) as well as
- 'meet your team' sessions (only with your team). These 'meet your team' time-slots are scheduled so that all members of the teams can be present: please do so.
- week evaluations with your city
Remember that you are entrepreneurs during all of the weeks. So keep your social media, website, and activities alive. So apart from your decisions and their deadlines, you can always work on the other elements.
So what to do first? Do the tasks underneath step by step.
Tasks to be done in week 1 deadline Friday xx at 12.00 noon
* Task 1: Classes
Visit the central kick-off with all the other management teams: you will get instructions from the owners Christina Bergman or CEO Jill Jandal. And there will be information from xxxxx guest lecturer hospitality industry etc..
You will receive team information regarding the competition:
- the team members with whom you will be the management of the hotel. The sooner you meet, the better
- the team number of your hotel. This will look like 29NL-A01
- your competition is the 29th competition in Rotterdam, the Netherlands so NL. Your team number for instance A01
- your hotel is located in a city starting with letter A, which is the fictitious city of Amstelburg, B stands for Budano etc. which all are cities in the Netherlands.
- your hotel is hotel number 01 (out of approx. ten hotels in your city, which are your competitors)
- a (printed out) secret link will be handed-out at the first city meeting with your coach. With this link, you'll have access to your hotels' so-called Team document: the most important file. This is the document in which you present your assignments and the new plans of your hotel.
The link will look like ''https://goo.gl/L4cABC'' and is case sensitive.
Keep this link private and secret! Inside this Team Document, you will also find (for your eyes only):
- your revenues
- your profit
- your ranking on entrepreneurship
- your ranking on creativity
- few remarks of your coach
The example shows what that paper you will get with this link, will look like:
Schedule for this week:
> .....Central kick-off
> ..... City meeting (see schedule)
> ......Meet your team (see schedule)
> .... week evaluations, consultancy hour per city (see schedule): use this session for questions, suggestions, help etc.
> During all of the week-weekend: a company doesn't close at certain hours: keep the communication on your hotel 'alive'
* Task 2: Meet with your team members
Plan meetings with your team to make preparations and plans for who is going to do what. Managing a hotel is having your team and hotel well organised. So try to work together on a professional basis, but do keep everybody to his/her tasks. If a person doesn't show up or doesn't perform as required act immediately! You need to set-up a team-contract in your Team document.
* Task 3: Study Introduction to Hotel
Study this Introduction to Hotel: here you will find the ten pages you need to read on the hotel, the history and the situation as you take over.
* Task 4: Study Introduction Game play
Study this Introduction Game play: here you will find the ten pages you need to read on what you can do as new management team
* Task 5: Join the Facebook and WhatsApp group
Go to Facebook group 29NL and request to join the group. You can join with more members, or even with a (personal) hotel page (though officially not allowed).
Out of each team, we suggest, one member to represent the team in a WhatsApp group. This is the first line of additional help during the game.
* Assignment 0 on entrepreneurship
Organizing your new management Team
* Assignment A1 on entrepreneurship
New name strategy target groups.
* Assignment C1 on creativity
Logo house style and slogan.
All tasks to be done in the (Google) Team document and have to be ready by Friday 12.00 noon
Tasks to be done in week 2 deadline Friday xx at 12.00 noon
* Assignment A2 on entrepreneurship
External and internal analysis
* Assignment C2 on creativity
Infographic
All tasks to be done in the (Google) Team document and have to be ready by Friday 12.00 noon
Tasks to be done in week 3 deadline Friday xx at 12.00 noon
* Assignment A3 on entrepreneurship
Decisions on prices
* Assignment C3 on creativity
Re-Opening campaign
All tasks to be done in the (Google) Team document and have to be ready by Friday 12.00 noon
Tasks to be done in week 4 deadline Friday xx at 12.00 noon
* Assignment A4 on entrepreneurship
Sales and intermediaries
* Assignment C4 on creativity
Building a website
All tasks to be done in the (Google) Team document and have to be ready by Friday 12.00 noon
Tasks to be done in week 6 (week 5 is week of) deadline Friday xx at 12.00 noon
* Assignment A6 on entrepreneurship
Event handling
* Assignment C6 on creativity
Press conference
All tasks to be done in the (Google) Team document and have to be ready by Friday 12.00 noon
Tasks to be done in week 7 deadline Friday xx at 12.00 noon
* Assignment A7 on entrepreneurship
Analysing operating review
* Assignment C7 on creativity
New looks hotel rooms
All tasks to be done in the (Google) Team document and have to be ready by Friday 12.00 noon
Tasks to be done in week 8 deadline Friday xx at 12.00 noon
* Assignment A8 on entrepreneurship
Plan Trade Fair
* Assignment C8 on creativity
Taking part in Trade Fair
All tasks to be done in the (Google) Team document and have to be ready by Friday 12.00 noon
Tasks to be done in week 9 deadline Friday xx at 12.00 noon
* Assignment A9 on entrepreneurship
Competitive Analysis
* Assignment C9 on creativity
Elevator pitch
All tasks to be done in the (Google) Team document and have to be ready by Friday 12.00 noon
* Final ceremony
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