25NL Trade fair
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Trade Fair
You will have a booth at a Trade Fair held in two shifts on Thursday the 7th of June.
A few important remarks on this.
Timeschedule
- City Amstelburg, Budano, Copenstadt, Dreskovki, Efemada; so the ITM teams
- Preparing 09.00 - 09.30
- Showtime 09.30 - 11.00
- Clean-up 11.00 - 11.30
- City Geopodo, Hadique, Jinanang, Kingsglade and La Palz; so the MT teams
- Preparing 11.30 - 12.00
- Showtime 12.00 - 13.30
- Clean-up 13.30 - 14.00
Content
The Trade Fair is to be held in the canteen of the N building. You all will get a designated location, 'a table': this will be your space, your booth. Think of it as a fair, like the ITB Berlin, WTM in London orde/ Dutch Tourism Expo. So a mixed audience of visitors: both press and branch-related, competitors as well as 'normal' public. Have a look at what other hotels did so far:
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The Trade Fair has four goals:
1. Presenting your hotel
Who are the visitors? At this fair you present your company to anyone visiting the fair.
2. Competition analysis
The Fair is the most important opportunity to have a look at all the other hotels: also in others city's. What are they up to? What can you learn from them? Split up your team and take notice of all your competitors. The Trade Fair gives you a good impressions of what your direct competitors in your city are up to. Have one or two of your team members walk around and make an overview or rather a competition analysis.
3. Supporting your decisions
Important is to get a good impression on the plans of all other hotels, so you can make the proper decisions in year 3 and 4.
4. Creativity
The coaches will be visiting the fair, as well as other staff. They will evaluate your performance and this will be of influence on your marks for creativity and so influence your occupancy rate. Make your presentation consistent and creative: do not push your information. Be sure to have your hotel's name and number clearly visible in your booth.
Language
You can use Dutch or English, the choice is up to you. The setting is international but -obviously- most guests are Dutch.
Present your hotel to the public in a Trade Fair booth
Further instructions and recommendations:
- the Trade Fair will open and close sharply scheduled as shown above!
- teams will be provided with one table each: organise all others materials yourselves.
- each teams has a predetermined spot: use this spot with your teamnumber on the table.
- please do not damage walls, floors and windows when installing your booth (no nails, etc.).
- remember to appropriately respect the physical, audio and visual space of other teams (no loud music, etc.).
- do not block emergency exits or use highly flammable materials.
- use different forms media (flipcharts, screens, objects) to attract potential customers, stir competitors, and impress anybody else passing by.
- at least two members of your team should always be present and attending your booth.
After the Trade Fair
Pick up all your materials and equipment, as well as clean the space of your booth when the fair is over. Use the information gathered in your decisions for year 3 and year 4.
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