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Welcome to the Emerald Forest Hotel!
This is the homepage of your simulation in Karlsruhe called 23DE, February 2018. English is meant as a way of communication so the texts might not always totally correct. But do you see real big mistakes on this platform? Please tell us. All of the content of the simulation is in English. English is used for all of your communication: on websites, social media (Facebook, Instagram), events, campaigns we strongly encourage this.
Run the Emerald Forest Hotel
You all take over the Emerald Forest Hotel as a management team. You have to run your hotel, trying to do better than has been done in the past. Last year's decisions and results are available, the so called prologue, as a point of reference. The hotels are located in your own country in two fictitious cities called Amstelburg and Budano. Your city consists of eight hotels. Your direct or main competitors are the teams/hotels in your city. This platform is where you can find documentation on many elements linked to your hotel, so use it for instance the many info pages. The platform is read only to all teams. All direct communication during the simulation will be done via the Facebook group 25NL: so join as soon as possible! But you will also find the hotel and its owner on many other (social) platforms. It is an important task to get a grip on all this information and communication.
How to manage the hotel
You manage our hotel primarily by:
- Making decisions on prices and on expenses during four years;
- Explaining why and how you do things;
- Running your communications, your website and social media in a proper way;
- Live-actions during the game;
- Taking into account the competitions, real live and other things happening during the competition.
All of this is evaluated each playing year by the coaches, in assessing your creativity and entrepreneurship. These two elements, combined with your decisions, the activities of your competitors and some other elements like the demand in the market, are used to calculate the results of your hotel. You will recognize this in the occupation rate of your hotel, the profit, lots of ratios, and the complete operating review. You will also get some (limited) feedback from your coach.
Too much information
This platform contains all the information about the hotel and other elements you need to compete: you can navigate to the information needed. There just is too much, just like in real life. So only look for information needed. All blue links are clickable and will bring you to another page inside of this platform. For instance clicking on Photos and videos will jump to this page with photos and videos of the hotel. All blue links with a small arrow will open a new tab in your browser with an internet site outside of this platform: for instance hospitality trends 2017 or more hotel trends in 2016 or download the AF&CO Trendreport 2016 (will take a minute).
Use real sources and benchmarks in all of your decisions, like:
- Very interesting yearbook with loads of information: foresight and innovations in the global hotel industry Hotel Yearbook 2017.
- Hospitality report Deloitte 2015 or an interesting page as well: real statistics of hotels in Europe.
- Very interesting site with loads of information on hospitality and hotels: HTrends
- Some interesting reports, but more in depth Hotel industry reports 2017
- Local information, as your hotel is located in the country you are in, so Germany.
- An indication of costs on inventory etc. is the file estimating hotel costs. Do not focus too much on details: it does give you some indication of what costs might be. Try to be realistic, but as in reality 'how much does it cost' depend on so many things and is not easy to answer. And don't be penny-wise and pound foolish! And in all decisions skip all decimals for sure.
The navigation on top will always stay active. The search box top right-hand corner works very well if you look for any information. Just type in the most logical word. Just try: you can look for pages exactly with the name of the element your search for or for pages where this word is used (chose 'containing'). Or try from the top menu selection Information and pick your choice, for instance info pages. By now there are 3,964 pages in this platform, so if you're new, follow the steps and tasks explained below, preventing you from getting lost!
Total of the tasks
When we refer to the Game we mean this module 12. This module consists of two parts:
-1- The game play.
All the other tasks related to running a hotel you will find underneath, as well as the coaches. This part accounts for the other 75% of your mark for module 12.
-2- A financial management assignment based, again, on your hotel.
For this part you will get courses and support from your lecturers financial management (Arion van Ingen and Pieter Piket ).
This part you will hand in on Cum Laude (Natschool): the lecturers financial management will give you all the details.
This part, in the end, accounts for 25% of your total module 12 mark.
Obviously: the better you run the hotel game, the better you do the simulation, the more you get a grip on everything which will help very much in bringing the the assignment Go Green and the financial assignment to a good end. Let's look at the game now.
The coaches in the game module 12
Each city will be guided by it's own coach, as much as possible.
| Coach and cities | ||||
|---|---|---|---|---|
| City | Coach | Code | Course | |
| -01- Amstelburg | Haske Meegens | xxx | xx@nhtv.nl | ITM |
| -02- Budano | Jalal Atai | ATA | Atai.j@nhtv.nl | ITM |
| -03- Copenstadt | Elisa Droll | xx | xxx@nhtv.nl | ITM |
| -04- Dreskovski | Wytze Veltman | VEL | Veltman.w@nhtv.nl | ITM |
| -05- Efemada | Yvette Stok | STY | Stok.y@nhtv.nl | ITM |
| -06- Geopodo | Joop Lengkeek | LEN | Lengkeek.j@nhtv.nl | MT |
| -07- Hadique | Remco Wachelder | WAC | Wachelder.r@nhtv.nl | MT |
| -08- Jinanang | Danny Linssen | xxx | xxx@nhtv.nl | MT |
| -09- Kingsglade | Theo van de Laar | XXX | @nhtv.nl | MT |
| -10- La Palz | Sabine van Steen | STE | xxx@nhtv.nl | MT |
If you have specific questions on financial management or Go Green elements, please consult the staff linked to those topics.
Your game tasks
So what to do first? Do the tasks underneath step by step.
Tasks to be done before the years start: deadline Tuesday xxx 16.00
- Task 1: Meet with your team members
Plan meetings with your team to make preparations and plans for who is going to do what. The teams are made randomly, so this is important. Managing a hotel is having your team and hotel well organised. So try to work together on a professional basis, but do keep everybody to his/her tasks. If a person doesn't show up or doesn't perform as required act immediately! You need to set-up a team-contract in your Team file. An example of this you can find on Cum Laude.
- Task 2: Study E-manual
Study this 25NL E-manual: here you will find what you need to read before taking any action.
If you look for information on any subject you can search with the search box top-right-hand corner: click the GO-button for a special page on the searched-for item, or use the Search button which will show all pages where the search item is mentioned. No answer found? Use the FB group or ask your coaches.
- Task 3: Join the Facebook group
Go to Facebook group 25NL and request to join the group. You can join with more members, or even with a (personal) hotel page in (though officially not allowed). Out of each team we ask, as well, one member to represent the team in a WhatsApp group.
- Task 4: Classes
Visit the central kick-off with all the other hotels in your city: you will get instructions from Christina Bergman who owns the hotel now. And there will be information from Hugo Potharst.
After this you will meet with your city coach and the other hotels you compete with. This is all essential, as well as all the other plenary meetings, team meetings and city meetings.
You will receive team information regarding the competition:
- the teammembers with whom you will be the management of the hotel. The sooner you meet, the better
- the teamnumber of your hotel. This will look like 25NL-A01
- so your competition is the 25th competition in the Breda, the Netherlands so NL. Your team number for instance A01
- so your hotel is located in a city starting with letter A, which is the fictitious city of Amstelburg, B stands for Budano etc.
- your hotel is hotel number 01 (out of approx. ten hotels in your city, which are your competitors)
- you'll get handed-out at the first city meeting a (printed out) secret link. With this link you'll have access to your hotels' so called Team file: the most important file. This is the document in which you present the new plans of your hotel (and later make all your decisions). This link will look like ''https://goo.gl/L4cABC'' and is case sensitive.
This is the only link you will get: keep it private and secret! Inside this Team file you can also open your private financial information: the so called Team Finances spreadsheet (also for your eyes only).
The example shows what that paper you will get with this link, will look like:
- Task 5: First actions
Now have a look at your Team file which is in Google Docs, via the secret link you received.
All team members can login using this link: multiple users at the same time is no problem. Also check all the links on the first page, especially to your Team finances. The other links on your first page you will have to create yourselves.
- Task 6: Work on strategic choices part in your Team File
After reading, discuss your strategic plans with regard to the hotel and come to a conclusion. Have a look at the demo Team file example, not perfect as every competition is a bit different. Start filling out your own Team file with making a contract with your teammembers: fill this out the total Preparations section of your Team File.
You will have supporting courses: but this part is mainly something you do on your own.
During week 21 you will have the next tasks
As a professional management, we strongly recommend all of you to be present at all of the scheduled moments. The are classes which we think are useful as well as 'meet your team' sessions (only with your team). These 'meet your team' time-slots are scheduled so that all members of the teams can be present: please do so. Organize in your teamcontract how you are going to organize this: look ahead at all the five weeks. Remember that you are entrepreneurs during all of the five weeks. So keep your social media, website and activities alive. This will be monitored as well. So apart from your decisions and their deadlines, you can always work on the other elements.
- Week xx - Preparations
In this first week your team will demonstrate its creativity and thereby present the new hotel in a more promising strategic direction, as well as distinguishing your hotel from your competitors. Check your schedule for
> Monday xxh very important: Central kick - off
> Monday directly afterwards City meeting 16.30
> Wednesday 09.00 - 12.00 Meet your team: work on your Team file Preparations section, strategic choices. Deadline Tuesday 30th week 22 16.00
> Wednesday xxx12.00 - 13.00 Consultancy per city: use this session for questions, suggestions, help etc.
> During all of the week-weekend: a company doesn't close at certain hours: keep the communication on your hotel 'alive'
During this (short) week there is also a Go Green meeting (module 11): check your schedule.
During week 22 you will have the next tasks
- Week 22 - The first year
> Tuesday the 30th at 16.00 deadline for strategic part of your Team file, the prologue.
> Thursday 14.30 important Central information on year 01, results prologue
> Thursday 16.00 City meeting with your coach.
> Friday 09.00 - 12.00 Meet your team: work on your decisions, social media, plans, communications etc.
> Friday 16.00 deadline for decisions year 01.
> During all of the week-weekend: a company doesn't close at certain hours: keep the communication on your hotel 'alive'
During this week there is also a lecture on your financial assignment (part of module 12): check your schedule.
During week 23 you will have the next tasks
- Week 23 - The Trade fair and year 02
> Tuesday 09.00 - 12.00 Meet your team: work on your preparation Trade fair, your social media, look ahead at year 02.
> Wednesday all day: Preparations and participating in Trade Fair. Check the page Trade Fair for more info.
> Friday 09.30 important Central information on year 02, results year 01
> Friday 11.00 City meeting with your coach.
> Friday 13.30 - 16.30 Meet your team: work on your decisions year 02, analyse results year 01, social media, plans, communications etc.
> Friday 16.00 deadline for decisions year 02.
> During all of the week-weekend: a company doesn't close at certain hours: keep the communication on your hotel 'alive'
During this week there is also a Q&A lecture on your financial assignment (module 12): check your schedule.
During week 24 you will have the next tasks
- Week 24 - Year 03 and year 04: busy week
> Wednesday 10.30 important Central information on year 03, results year 02
> Wednesday 12.00 City meeting with your coach.
> Wednesday 16.00 deadline for decisions year 03.
> Friday 09.30 important Central information on year 04, results year 03
> Friday 11.00 City meeting with your coach.
> Friday 16.00 deadline for decisions year 04.
> During all of the week-weekend: a company doesn't close at certain hours: keep the communication on your hotel 'alive'. You can stop this Friday at 16.00.
During this week there is also a lecture on your financial assignment (module 12) and Go Green meeting (module 11): check your schedule.
During week 25 you will have the next tasks
- Week 25 - The final
> Tuesday 13.30 important Central information the final results
> Tuesday 15.00 City meeting with your coach, finalizing this part of module 12.
> Wednesday Meet your team: focus on your financial assignment.
> During this week there is also a Q&A lecture on your financial assignment (module 12): check your schedule.
Mind the deadlines for this!
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