Target group
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Step 6/10: Target groups, supply and demand
The market is the virtual space where offers (supply) and demand (products and goods asked for by the customers) meet.
In any commercial market we recognize
- the supply side: the selling parties, in this case the hotels offering their products to the customers.
- the demand side: the consumers interested in bookings the hotels.
Markets for Emerald Forest Hotel
In the hotel of the simulation the number of decisions is, deliberately, limited. So you can sell your hotel rooms to targetgroups suiting to your image and plans. Be sure the groups are big enough to fill your number of rooms. The main thing is that you will have to make decisions on
As you taken over leisure targetgroup are especially interested in the weekend days and business targetgroup especially interested in the week days. But you can change this around or chose your targetgroups in a totally different way.
If you plan to aim at very specific target groups or niches, be sure to explain this clearly in the explanations each year. Shifting too much between targetgroups is not a good idea, and, of course, there is a history so people have certain expectations.
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