Affiliate

The family Bergman did not work with agents, affilates or affiliating. This might bring an opportunity to you in cooperating with big platforms in the market like

• Bookings,
• Expedia
• Hotels.com
• or Agoda.
  
  

In the file aggregator there is also another possibility explained to use more channels in the market then just regular retail.
Check the page Decisions were you can explain the choice to work with this system. Chose to make marketing expenses for this or use the group other expenses and explain exactly why, how, the costs and what it could bring your hotel. If this calculation and argumentation is somewhat realistic, your coach might give you extra profit as a bonus for this. Realize that all these platform (agents) do ask for a commission - percentage - rewarding. So check if there is enough margin for this in the [Revenue_per_room|revenues per room].