Affiliate

he family Bergman did not work with affilates or affiliating. This might bring an opportunity to you in cooperating with big platforms in the market like

Bookings, Expedia or for instance Agoda.
Check the page Decisions#List of the decisions were you can make a choice to work with this system. Chose to make marketing expenses for this or use the group other expenses and explain why, how, the costs and what it could bring your hotel.