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Braugarten Resort
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ABOUT US
Our soothing atmosphere and tranquil rooms are the inspiration behind the name of our resort. While representing traditional German culture, we aim to please the likes of international guests as well.
WHERE BONDS ARE BREWED
Our mission is to satisfy and delight our guests. Making a difference every day is our passion and commitment. Whether you are staying for business or for leisure, we strive to help build and strengthen your ties and ensure quality and satisfaction. With the introduction of our brand new brewery, our guests can work and play with equivalent intensity.
OUR BREWERY
Our beers are hand-crafted using traditional brewing methods in small batches, with the finest ingredients. It is our passion to provide our guests with the best tasting beer possible.
Our brewery provides a constant, ever-changing variety of exceptional beers. All of which are full-flavored, high quality, and highly drinkable. We wish to expand our recipes and ingredients, and standardize our most popular and best-tasting varieties.
We would love to hear feedback about our flavors and service. As a brand new brewery, we hope you come and try our beer.
OUR PROPERTY
A world of focus and tranquility awaits you at The Braugarten Resort. Our sizable, comfortable rooms allow your personal visions to become clear. Enjoy various common and luxurious amenities at your fingertips. Room service is available during restaurant hours.
Whether you're here on business or for leisure, you will enjoy our plush bedding and soft linens. You will be pleased to hear that smoking is not allowed inside our rooms for the purpose of air quality and cleanliness.
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Our new management team
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Evgeny Petrov: Accounting Manager
Eric Larson: Event Manager
Hannah Blechschmidt:Front Desk Manager
Julia Geczi: PR Manager
Lenka Rauer: Marketing Manager
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Our new logo
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Where Bonds are Brewed
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The best business is made conducted of the office. Since beer is one of the most prominent symbols of Germany, our special offer is beer from our own brewery. Not only business ties can be strengthened here, we also try attract families to experience the German atmosphere in our garden and hotel.
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Social Media and Internet
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First of all we created a website for our hotel to promote and inform our customers. We want to give our guests the chance to see parts of our hotel on pictures before they start their trip. The website as well as the other social mdia plattforms is giving information about special offers. Furthermore, we would like to attract new customers by providing our comany concept.
Furthermore, we advertised our hotel on the most popular social media sites:
- http://braugartenresort.weebly.com
- https://www.facebook.com/pages/Braugarten-Resort/1614577185427817
- https://twitter.com/BraugartenR
- http://instagram.com/BraugartenResort
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Our Business Strategy
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Financial goals
Achieveing 15% more revenue through raising the prices by 5% and experiencing the raise of the number of customers both on weekdays and weekends
Specific marketing goals
Establish collaboration with a business school that organizes mgmt. trainings and teambuilding activities so that they can set these events in our hotel
Customers satisfaction goals
As we host many business travellers in our Resort who are just visiting Germany for their meetings we want them to get a slight idea of the German culture. After an exhausting day nothing is more relaxing than enjoying a homemade beer in our garden. The main aim is to enthuse our customers to return to Germany as a vacationer
Strategy
Primarily, we are introducing the brand new brewery that is going to attract new groups of customers with the purpose of tasting the new beer which we are very proud of and are going to promote through participating in different awards over the next years.
Also, we are focusing on increasing the number of business customers through introducing not only the brewery but the whole new atmosphere in which you can relax in the evening after the long working day and create new bonds with your business partners behind the beer glass.
For the weekends we are introducing newly renovated banquet room, which is suitable for different types of events such as: weddings, birthday parties, etc.
Interior
The interior is simple but comfortable. You will be sure to enjoy various amenities. Sleep like a baby on our plush bedding with soft linens. We have added several traditional elements such as the coo-coo-clock, and classic decor to our rooms and suites.
Room and banqueting prices
The price strategy is to slightly raise the prices by 5 percent from the beginning given the newly introduced features. This would not scare off the returning customers but still will help to pay back the improvement investments. On the other hand the prices for the banqueting and food&beverage will be slightly lower than the market level because we are pursuing the traditional german style of restaurant which will not demand much money to run so that we can keep our food prices low
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Weekends, Weekdays, and Holidays
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Weekdays
Overnight guests recieve 20% off their restaurant bill if they choose to dine with us.
We provide beer samples and can fill your personal growlers.
Weekends
Friday night performances such as live music, comedy, and local talent.
Our restaurant is a separate entity from the hotel itself and is subject to grow and evolve as we become more popular.
Holidays
Holiday rates and specials are dependent on demand, the market, and specific holiday. Contact us for more information.
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