Occupancy rate
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Occupancy rate
The occupancy rate is a very important ratio, which gives you management information on the relation between the number of occupied rooms and the total number of rooms. The hotel market has a structural overcapacity: the supply of hotel rooms exceeds the demand for hotel(nights). So whatever you do, it is, (as in reality), very difficult to achieve an occupancy rate exceeding 80%. This means that in a year, from your 100 hotel rooms you had 80 rooms occupied. On taking over your occupancy rate is 50% (Operating_review).
Of course, the fixed costs will be the same at any occupancy rate, the height of the variable costs is related to the number of occupied rooms.
Please check the link with the 100 rooms you have available: their location and details on their facilities.
Basic elements for occupancy rate
- First of all your offerings are important as well all of your decisions. Do they make sense? Is there capacity?
- Is there demand for the offering? There is a lot of competitors as well...
- The algorithm decides on who is getting the customers: in this algorithm the entrepreneurship mark is very important.
Different targetgroups
There is also a difference between the two targetgroups: they each have their own occupancy rate at the beginning of the game, which you can find in your results. Check the next pages for detailed information:
Weekends and the leisure targetgroup
Please take into account that in this game a year is calculated as 52 weeks * 7 days = 364 nights per year!
The maximum number of hotel nights to be sold would be:
52 weeks x 100 rooms x 43% weekends x 7 days = 15.652 nights.
At the average room price (€ 90), that would generate a maximum revenue from selling rooms of € 1.408.680.
The revenues from renting the rooms now during weekends is € 704.340 as stated in the Operating review. So € 704.340 ./. € 1.408.680 = 50% of the possibilities at the prices you start off with. Mostly leisure guests.
So, upon taking over the management, the hotel realizes 50% of the maximum revenues on renting weekend rooms of
€ 1.408.680 per year so 50% of 15.652 nights is 7.826 night. So an occupancy rate of 50%.
Weekdays and the business targetgroup
Please take into account that in this game a year is calculated as 52 weeks * 7 days = 364 nights per year!
So the maximum number of hotel nights to be sold would be:
52 weeks x 100 rooms x 57% weekdays x 7 days = 20.748 nights.
At the average room price (€ 120), that would generate a maximum revenue from selling rooms of € 2.489.760.
The revenues from renting the rooms now during weekdays is € 1.244.880 as stated in the Operating review. So € 1.244.880 ./. € 2.489.760 = 50% of the possible market at the prices you start off with. Mostly business guests.
So, upon taking over the management, the hotel realizes 50% of the maximum revenues on renting weekend rooms of
€ 2.489.760 per year so 50% of 20.748 nights is 10.374 night. So an occupancy rate of 50%.
Indication
This gives an indication of the maximum growth. Of course, things change if you have a higher occupancy rate AND a higher sales price.
So making additional costs (apart from the fixed and variable costs you can't "avoid"), this calculated maximum gives you an indication of what you could make on extra costs which still could be earned back. Or, even better, lead to more profit! Also take into account that last year the net profit was € 486.307.
Type of customers
There is no specific information on the type of customers. The hotel has always been primarily aiming at the business guests and secondly at the leisure guests.
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