51EE Assignments and timeline

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Students of Tallinn University of Technology, I'm counting on you!


Jill says hello!

Organisation of the module Emerald Forest Hotel business simulation

Regretfully, meeting each other will be nearly impossible, in these Covid times. Therefore, it is essential that all of you, individually and as a team member, join in all online events as scheduled. Keep in mind that you will be performing as business managers in the upcoming sessions and throughout the week duration of this game. So, next to working on your assignments, you ought to keep your social media and interaction alive. What to do first? Take it step by step.

Preparations to be done in the weeks before Thursday 16th. of May, at noon
  • Step 1: Visit central kick-off MS Teams April 17, 17.45 in SOC-311

This meeting will give an overview of the project.
Join in and participate in the main online kick-off along with other Management Teams: you will get instructions from the owner Christina Bergman or CEO Jill Jandal. You will then receive information regarding your Team and the Game, such as:

  • The team members with whom you will make up the Management Team of the hotel: the list has been made available in Moodle, April 3, so that you should be familiar with your team already.
  • The team number of your hotel.This will look something such as "51EE-A01".
  • Your Game is the 51th Game in row and 'takes place' in Tallinn, Estonia, so that is why it is number 51EE.
  • Your hotel. For instance, if your hotel is located in the fictitious city of Amstelburg, therefore the letter A will correspond to your hotel. Your city is located in Estonia (or any European country and city).
  • Your hotel in this case will be hotel number 01 out of approximately ten hotels in your city. The other nine are your competitors.

  • Step 2: Check the website of the hotel, as it is

Just have a quick look at the website of the Emerald Forest Hotel. You see the 'training program', that is what you are in now.

  • Step 3: Study the 'Introduction to Hotel'

Study the Introduction to Hotel: here you will find the 10 pages you need to read on the hotel, the history, and the situation as you will take over the management of the hotel.

  • Step 4: Study the 'Introduction Game play'

Study the Introduction Game play: here you will find the 10 pages you need to read on what you can do as the new Management Team.

  • Step 5: Meet with your fellow team members

Act as a team player and aim not to leave anyone behind. We know MS-Teams can work miracles, you can also use other back-channels like WhatsApp. Managing a hotel is having your team and hotel well-organized. Make sure you meet asap and work together in a professional way, and support everybody in the team to perform his/her tasks well and in time. Good management is also good team-management. If things don’t work out as planned, act immediately. In Year 0 you will make a Management Team contract.
Team File
As a team you will work in a shared Team File, a Google spreadsheet. You will receive this secret link. With this link, you will have access to your hotel’s Team File: the most important file in the Game. This is the document in which you need to present your assignments, formulate your future plans for your hotel, and where you will also find your results under each year. The secret link will look something like 'https://goo.gl/L4cABC' and is case sensitive.
Keep your link private and secret! In this Team File, you will work on:

- Your assignments

And you will find, per playing year:

- The revenues of your hotel
- The profit of your hotel.
- The business ranking of your hotel, based on your net profit.
- The creativity ranking of your hotel
- Feedback from your coach.

Your coach will have access to your Team File at all times. A few things to bear in mind while working collectively in this Team File:

- Please use Chrome as your browser (will work the best, both owned by Google).
- When you are logged in in Google (YouTube, Gmail): you will get a few more options in your menu ribbon.
- It is real-time, with a small delay. And be aware that: The last edit counts: so make sure to agree with, which team member will do the final editing (mind the deadlines).
- Work online only: downloading, converting to Excel etc. will always give issues.
- You all have edits right, at the same time, in the same Team File.
- You have edit rights in a selected number of cells, only the yellow ones: follow the instructions, do not change tabs, don't make new tabs etc.
- Many cells have a small triangle on the top right hand: hover your mouse over it, as this will give additional information on the subject.
- You are not allowed to change things after the deadline, or in any previous year.
- It can be handy to install the extension "Editor for Docs, Sheets & Slides", available via this link. The extension is needed for copying / pasting information between Google files.
- It can get busy online, on the Google servers, on your WiFi e.g. So loading might take a few seconds, if the file doesn't seem to load, exit and open it again or do a refresh (once!). For reassurance: we hardly had any problems on the 'Google side'.

  • Step 6: Join the Facebook group
Join MS Teams - 51EE Emerald Forest Hotel (use your @taltech.ee mail account).
Go to Facebook group of 51EE and request to join the group. You can join with a FB hotel page or a personal account (one per team will do). This is a private group and will not influence your timeline.

  • Step 7: Preparations in Team File - strategy, name, logo (12-15th study week)

Check Year 0 part in Team File example. You've gotten your Team's 'secret link' with access to your Team File. So, prepare, and you can start working carefully in the Team File, as all is already active and live.
Think of a new strategy (Name, logo, slogan, main target groups etc. see 51EE Business assignment year 0.
Prepare for the Trade Fair 51EE Creativity assignment year 0.

The start of the module, Thursday 16th May

  • Step 8: General meeting 0 at 10.00

Check the other tasks of this week. In this session you meet your coaches, your competitors, ask questions, have a look at the assignments of this week etc. Very bad idea to miss out on this.

More information
After this, during the Game you can find much more info in:

- In the main menu you can see your Game 51EE, with its own homepage and information. Don't bother about other Games.
- Always in the menu you can find the Hotel Info pages. They give detailed information on the real hotel.
- Clicking Game play info will show you information on how to handle your hotel in this simulation. This is also always available in the menu and on the Game play.
- Clicking Help will show more information on photos and videos of the hotel and links to the social media accounts of Emerald Forest Hotel.
- Clicking Social media Emerald Forest Hotel will show the dominant currents social media accounts the hotel has.
- Looking for specific content? You can also use the search box top right hand. Type in a relevant word and look for a page on this platform, specifically on this word, or for pages containing this word.

You run the hotel by a number of assignments:
The total of the assignments:

Structure
Schedule Year Business assignment Creativity assignment
Deadline Thursday Year 0 51EE Business assignment year 0 51EE Creativity assignment year 0
Deadline Friday Year 1 51EE Business assignment year 1 51EE Creativity assignment year 1
Deadline Saturday Year 2 51EE Business assignment year 2 51EE Creativity assignment year 2
Deadline Sunday Year 3 51EE Business assignment year 3 51EE Creativity assignment year 3

Year 0: Strategy. To be done Thursday 16th. May

  • 09.00-10.00 Meet your team
  • 10.00 Deadline for business assignment: Strategy
  • 10.00-11.00 General meeting in Mektory
  • 11.00-12.00 Coaches available for questions
  • 12.00-13.00 Participation in Trade Fair. Presentation of your own hotel and checking other hotels for competition analysis (see file Trade Fair)
  • 13.00-17.00 Working on Creativity assignment 0
  • 17.00 Deadline Competition analysis, part of Creativity assignment 0

Deadline Thursday 16th of May, year 0 'Preparations and Trade Fair'
The next two assignments will be assessed, and are crucial. Click for details:

Late or incomplete will bring you a low mark, and your hotel in problems with a low occupancy rate.

Year 1: B2B. To be done Friday 17th of May

  • 09.00-10.00 Meet your your team
  • 10.00-11.00 General meeting in Mektory
  • 11.00-12.00 Coaches available for questions
  • 11.00-17.00 Analysis of the results; decisions on prices and costs and reflections (Business assignment year 1) and working with B2B strategy (Creativity assignment year 1)
  • 12.00 Deadline for Value Proposition and pitch
  • 13.00-15.00 Negotiations
  • 15.00 Deadline for decisions on prices, costs and reflections (Business assignment year 1) in your Team file for year 1
  • 15.00-17.00 Working on Creativity assignment year 1
  • 17.00 Deadline for Creativity assignment year 1: B2B Strategy

Deadline Friday 17th of May, Year 1 'B2B'
The next two assignments will be assessed, and are crucial. Click for details:

Late or incomplete will bring you a low mark, and your hotel in problems with a low occupancy rate.

Year 2: Crisis. To be done Saturday the 18th of May

  • 09.00-10.00 Meet your team
  • 10.00-11.00 General meeting in Mektory
  • 11.00-12.00 Coaches available for questions
  • 11.00-15.00 Analysis of the results; decisions on prices and costs and reflections (Business assignment year 2)
  • 15.00 Deadline for decisions on prices, costs and reflections (Business assignment year 2) in your Team file for year 2
  • 15.00-17.00 Working on Creativity assignment year 2
  • 17.00 Deadline for Creativity assignment year 2: Crisis Management

Deadline Saturday 18th of May, Year 2 'Crisis'
The next two assignments will be assessed, and are crucial. Click for details:

Too late or incomplete will bring you a low mark, and your hotel in problems with a low occupancy rate.

Year 3: 3 Minutes of Fame. To be done Sunday 19th of May

  • 09.00-10.00 Meet your team
  • 10.00-11.00 General meeting in Mektory
  • 11.00-12.00 Coaches available for questions
  • 12.00-13.00 Team preparations for Creativity assignment year 3: 3 Minutes of Fame
  • 13.00 Deadline for decisions on prices, costs and reflections (Business assignment year 3) in your Team file for year 3
  • 13.00-14.00 Hotels present their 3 Minutes of Fame
  • 15.00 Deadline for Creativity assignment year 3: 3 Minutes of Fame
  • 16.00-17.00 Game Final: Award Ceremony

Deadline Sunday 19th of May, Year 3 '3 Minutes of Fame'
The next two assignments will be assessed, and are crucial. Click for details:

Late or incomplete will bring your hotel in problems and result in a low mark.

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