Objectives of the game
Start position of all hotels
In the Game you take over the hotel from the Bergman family, Christina Bergman being the families daughter owning the hotel. She still owns the hotel, therefore she feels like addressing to you, though Jill Jandal now is the CEO.
All of you participants make up the new Management Teams of Emerald Forest Hotel. And a number of teams (approx. 10) and their hotels, cover one city. At the start of the Game, there are a number of exactly the same hotels with the name Emerald Forest Hotel and the same history. All teams will have the same starting point, in all of the cities.
The hotel you take over is in urgent need of new insights on marketing, financial management and communication, so that the next years of operation will be successful, according to the standards set by the new management (your team).
The objectives of the Game are:
- Gaining insight into the complex company situations, which relate to all business units.
- Dealing with decisions which have to be made in uncertain situations, based on incomplete or even conflicting information.
- Learning from other teams in other countries and other situations.
- Anticipating and responding to the market (or changes in the market).
- Being creative and innovative with limited resources.
- Learning to deal with an abundance of information and make a relevant selection.
- Stimulating the sense and mentality of the enterprise.
- Make decisions in a short period of time, under pressure and still focusing on your goals set by yourselves.
- Run your own team in an effective way.
- Competing with the other hotels in your city.
Boundaries
As in any simulation, and as in reality (!), there are always boundaries. Your team has to work within these restrictions (like limits to the costs you are allowed to make to prevent you from going bankrupt immediately). But, don't worry there is space enough for creativity!
Keep in mind in all your decisions:
- Keep the hotel financially healthy;
- Keep the hotel independent. There is enough liquidity for reasonable investments;
- Keep the hotel company owned: no parts of the hotel, nor grounds or other assets to be sold, leased out etc.
- All activities should stay related to the markets in the leisure industry and the business market.
- The number of rooms has to 'stay' at 100.
- There are a number of concrete tasks your team has to do: your Game will give specific information on this.
New properties
The Bergman family recently purchased three properties similar to their original hotel. One on
- the Oceanside
- Cityside (uptown)
- Mountainside
It can be your assignment to manage one of these new establishments.
The benchmarks from the original hotel will be used and the boundaries, as mentioned above, and later-on in decisions, will stay in force.
Creativity
There is a fair amount of creativity needed and possible within these boundaries: but stay customer focused!
Every year you have to explain your decisions, so this offers you the possibility to present extra plans or explain things outside of the box. But always be sure to make some realistic calculations and expectations for these plans. As creativity is considered to be an essential element of entrepreneurship, you will get creativity points in every year. The numbers of points relate to your position in your city.
Material
Our Flickr channel stocks hundreds of photo's of Games played so far, click here which might come in handy. But, also on this platform you can search top-right hand for logical topics, when in need for images or info.
→ Go! Following the Introduction Game play? Step 2/10 is the page Management team
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