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Welcome to the Emerald Forest Hotel!
This is the homepage of your simulation in Rotterdam, called 35NL. All of the content is in English as this is an international hotel. You can do all your work in Dutch, no worries.
What is the Game?
You and every member of your team are tasked with the take-over the Emerald Forest Hotel as the new management team. You will manage the hotel, bring improvements to its current operations and deliver noticeable results when compared to prior years. Last year's performance results and its related decisions are being made available to you along with historical data, as a point of reference. This becomes the same starting point for all (other) teams.
Your hotel is located in the Netherlands, or anywhere in Europe, in a number of (fictitious) cities. In each city, multiple hotels (most cases 5 to 7) are also found. Your main competitors are the other existing hotels within your city.
CEO Jill Jandal and owner Christina Bergman want you to effectively manage the Emerald Forest Hotel. Your coaches will help you achieving this task; meanwhile Jill and Christina will be following any developments along the way behind the scenes.
Corona has changed the market
Of course, Corona has highly impacted the situation in hospitality in 2020. Some changes and situations are temporary, and the industry is likely to recover from that. There will also continue to be a number of structural changes as a result of the pandemic. A large number of benchmarks and figures are only available for the full year 2019. Of course, the year 2020 cannot be compared in any way with previous years. Neither will 2021, probably. However, it is precisely in these times, that creativity is needed and there is room for innovation and new initiatives.
What are the goals?
As the new management team, your main task when taking over the hotel, is to do better than your predecessors. The existing timeline and the set dates of the Emerald Forest Hotel offer the possibility to apply sound management skills and built knowledge thus far.
The learning goals entail that you and the team:
- Process and analyse a large amount of data and that you select and apply the right information that will successfully help you running the hotel;
- Work on assignments that will put into practice your developing skills, as so far acquired during the course of your studies;
- Run your own management team in a joyful and professional manner;
- Behave as skilled managers: dealing with uncertainties, finding solutions and learning from your own mistakes.
Consequently, you are expected to carry out your managerial duties and deliver the following:
- A set of assignments during the course of the game;
- Offering a strong and clear substantiation of each of your decisions and actions;
- Living up to the deadlines in a timely and punctual way, while continue acting adequately on new situations and challenges ahead;
- Creating a competitive position and strategy for your hotel.
Communication
This platform is your main source where you can find most documentation of the relevant elements of your hotel.
The Game will use 35NL Emerald Forest Hotel Facebook group as an additional platform to profile your hotel: so join as soon as possible! Each management team needs to delegate one team member to join the WhatsApp group, which supports the process of the game itself.
Be aware that management has to deal with many uncertainties, and as such you will be confronted with a large amount of information along with many challenges. Managing a hotel may not be as easy as it appears. It is all part of the game. Your coach(es) will always be your first point of contact.
Corona situation and your study
As you have experienced, this Game will run entirely online. Exactly how and where to work and visit online lectures, you will hear from your coaches.
Your coaches
Each team consists of approximately 4-5 students, whom you will be teaming up as the new management team. Each city will be guided by its own coach(es).
| Coach and cities | |||||
|---|---|---|---|---|---|
| City name | Teams | Coaches, see MS Teams | |||
| -01- Amstelburg | Team A01 t/m A10 | xx | |||
| -02- Budano | Team B01 t/m B10 | xx | |||
| -03- Copenstadt | Team C01 t/m C10 | xx | |||
| -04- Dreskovski | Team D01 t/m D10 | xx | |||
| -05- Efemada | Team E01 t/m E10 | xx | |||
The Game
Your entrepreneurial decisions and supporting explanations will have a major impact on the occupancy rate of your hotel and will influence your profit, next to the impact of the pricing you choose and its related costs. The game algorithms will process all of this information and calculate and provide you with the outcome, and rank your team accordingly.
The credits for this Virtual Business week will be awarded to you and your team, based on the assignments and the marks as obtained during the game. These assignments are graded per individual, similar to the team marks, unless specific situations call for another decision. Needless to say: having your team becoming familiar with all aspects of this hotel will enable you to get a better grip on the game and help you in bringing the assignments to a good end.
Assignments
The total of the assignments is:
| Structure | |||||
|---|---|---|---|---|---|
| Schedule | Year | Business assignment | Mark | Creativity assignment | Mark |
| Deadline Monday | Year 0 | Your new strategy, target groups e.g. | .... | Your new Logo,Team picture, website | .... |
| Deadline Tuesday | Year 1 | Make 10 decisions and explanations | .... | Investment plan | .... |
| Deadline Wednesday | Year 2 | Make 10 decisions and explanations | .... | Corona Plan | .... |
| Deadline Thursday | Year 3 | Make 10 decisions and explanations | .... | Social Media | .... |
| Deadline Friday | Year 4 | Pitch | .... | ||
The marks for your assignments have a direct influence on the occupancy rate of your hotel. Regular feedback from your coach will support your team process.
During the game, only the coaches have insights into your marks. At the end of the Game, all of the marks will be published per team in your Team File
You'll find the timeline and assignments on the page 36BE Assignments and timeline.
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What is the game?
You all take over the Emerald Forest Hotel as a management team. You have to run the hotel, trying to do better than has been done in the past. Last year's decisions and results, i.e. the history, are available as a point of reference. At the beginning of the game you will all have 'the same hotel', with the same data as starting point. Your hotels are located in your own country, so the Netherlands, in a number of (fictitious) cities. Each city consists of approx. ten hotels. Your direct, or main competitors are the other hotels in your city.
CEO Jill Jandal, and the owner Christina Bergman, ask you to manage the Emerald Forest Hotel. Coaches will help you doing so; Jill and Christina will follow the developments as well, but only in the background.
What are the goals?
The task you have when taking over the hotel is to do better than before. The existing and realistic dates of Emerald Forest Hotel offer the possibility to apply management skills and knowledge. Learning goals are:
- Working with a large amount of data and finding the right information as a team, just-in-time
- Working on the competence of creativity and communication by doing assignments
- Running your own management team in a pleasant and businesslike way
- Behaving like an entrepreneurs: handling uncertainty, finding solutions, accepting failures
- Acting like entrepreneur in real-life situations
You will do by managing the hotel in the following ways:
- Making assignments during a number of weeks
- Explaining why and how you do things
- 'Live actions' in the game
- Handling the situation, make choices and be creative
- Taking into account the competition, events happening in real live and other things happening during the competition
Communication
On this platform you can find documentation on multiple elements that are linked to your hotel.
We will use the Facebook group 29NL as a platform to profile your hotel: so join as soon as possible! We ask one member of each group to join the WhastApp group, supporting the total of the game.
There are modules in the study program related to the game, as we will explain.
The most important contact point will be your coach.
Your coaches
You are working with approx. 4 persons in a management team. Each city will be guided by its own coach.
| Coach and cities | |||||
|---|---|---|---|---|---|
| City name | Teams | Coach | Class | ||
| -01- Amstelburg | Team A01 t/m A10 | Check your schedule | 1A & 1B | ||
| -02- Budano | Team B01 t/m B10 | Check your schedule | 1C & 1D | ||
| -03- Copenstadt | Team C01 t/m C10 | Check your schedule | 1E & 1F | ||
| -04- Dreskovski | Team D01 t/m D10 | Check your schedule | 1G & 1H | ||
| -05- Efemada | Team E01 t/m E10 | Check your schedule | 1K & 1L | ||
| -06- Geopodo | Team G01 t/m G10 | Check your schedule | 1M & 1N | ||
Your marks
All of this is evaluated each playing year, in assessing your creativity and entrepreneurship. These two elements are basic in bringing your hotel (hopefully) profit and creativity points.
You will also get some (limited) feedback on your team's performance each year.
Each round, you will have two assignments, which will be evaluated on
- the element of entrepreneurship
- as well as creativity
The average of these sixteen assignments will result in your final mark for the game. This mark which will only be published after the total of the module. During the game, you will get comments on your work; and the quality of your work will heavily influence your hotel's result and ranking. Marks are assigned individually, but in many cases will be the same for all team members.
| Marking in the game | ||||
|---|---|---|---|---|
| Year | Entrepreneurship mark |
Assignment | Creativity mark |
Assignment |
| Week 01 | 1-10 | 1.1 | 1-10 | 1.2 |
| Week 02 | 1-10 | 2.1 | 1-10 | 2.2 |
| Week 03 | 1-10 | 3.1 | 1-10 | 3.2 |
| Week 04 | 1-10 | 4.1 | 1-10 | 4.2 |
| Week 5 exam week | ||||
| Week 06 | 1-10 | 6.1 | 1-10 | 6.2 |
| Week 07 | 1-10 | 7.1 | 1-10 | 7.2 |
| Week 08 | 1-10 | 8.1 | 1-10 | 8.2 |
| Week 09 | 1-10 | 9.1 | 1-10 | 9.2 |
| A total of 16 assignments | ||||
You'll find the timeline and assignments on the page 29NL Tasks and timeline.
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Most important changes
- Usability for participants and coaches
- More attention to security of it all (back-ups, fire walls)
- Upgraded lay-out Team File
- Content Coach File, year 0
- 'Zambaza' Test Coach Spread, with a reset button
- New course for the coaches
- More realistic content
- More visuals and video Jill
- We started a shop with assignments (link not public)
- Lots of new Pages on the platform, small changes e.g.
Assignments
The structure of the assignments is:
| Structure | |||||
|---|---|---|---|---|---|
| Schedule | Year | Week | Assignment | Type | Mark |
| Deadline ..... | Year 0 | Week 1 | Your new strategy, target groups e.g. demo | Entrepreneurship | .... |
| Deadline ..... | Year 0 | Week 2 | Your new Logo,Team picture, website demo | Creativity | .... |
| Deadline ..... | Year 1 | Week 3 | 10 Decisions and arguments demo | Entrepreneurship | .... |
| Deadline ..... | Year 1 | Week 4 | Your choice 1 | Creativity | .... |
| Deadline ..... | Year 2 | Week 5 | 10 Decisions and arguments demo | Entrepreneurship | .... |
| Deadline ..... | Year 2 | Week 6 | Your choice 2 | Creativity | .... |
| Deadline ..... | Year 3 | Week 7 | 10 Decisions and arguments demo | Entrepreneurship | .... |
| Deadline ..... | Year 3 | Week 8 | Your choice 3 | Creativity | .... |
| Deadline ..... | Year 4 | Week 9 | 10 Decisions and arguments demo | Entrepreneurship | .... |
| Deadline ..... | Year 4 | Week 10 | Your choice 4 | Creativity | .... |
This is the basic structure: both assignments in year 0 have to be made (maybe only a very small adaption to the content) to make the game run.
Each year (round) afterwards there is a repetitive assignment (10 decisions, only very small adjustments possible) and a assignment which is up to you.
So, it is not so much different from last year: the 4 free choices could be (an online?) Trade Fair, Human Capital Plan, Invest in Innovation, Pitch e.g. We have a 'shop' to choose from now.
The marks you get for each assignment, have a direct influence on the occupancy rate of your hotel. Regular feedback from your coach will support your team process.
During the game, only the coaches have insights into your marks. At the end of the Game, the total of the marking will be published per team in your Team File
You'll find the timeline and assignments on the page 35NL Assignments and timeline.
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