C New looks hotel rooms
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Assignments
Name of assignment
New looks hotel rooms.
Situation
The hotel currently has two types of rooms, the renovated rooms and the non-refurbished rooms. The Bergman family has been very reluctant to invest. A nice profit reserve has been built up in recent years; liquidity is not a problem either. Now, with a new strategy, the time has come to do so.
Goal
The new decorated rooms should contribute to the new image and the new strategy. The customer should have a good feeling and appreciate the changes. In the end the freshly renovated rooms should contribute to higher customer satisfaction, more guests retentions and overall a higher occupancy rate at an attractive price. The owner Christina Bergman in willing to invest 3 times the net profit from the year you took over.
Task, deliverable
Make a plan, especially on the looks and feel of the redecorated rooms. It should be inline with the news strategy, the budget gives you an indication of the possibilities. Stick in your plan to the major decisions; and think of a plan of execution: what number of rooms, when and what will be the upgrading exactly? Will all the rooms be alike? Make a mood board which shows the planned renovations done to the hotel. Make the link to your corporate identity, image and usefulness to the clients. Do not go too much in details on materials you need: but do make explicit cost groups for specific items or renovations. But no specifications underneath at least 500 euro. Always keep in mind and make clear how many rooms you are talking about.
Assessed elements
- Is the renovation creative and in line with the strategy?
- Is it in line with the house style?
- Is there a clear plan on the execution, which rooms when?
- Is he additional value to the customer clear?
- Are all the sources accounted for?
Additional information
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