Website
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Importance of websites
You have seen the website the hotel has right now: current website Emerald Forest Hotel. The family Bergman never paid that much attention to any digital tool. So the website is okay, but nothing special.
As you take over and change the concept, you will have to make one yourself matching the new concept.
You do need a good-looking, affordable website; any hotel just can't do without. Hotel websites will be scraped for content, prices etc. by verticals like
Most websites consist of a template, which is configured so that it is tailored to suit your hotel by introducing your corporate identity elements, like your logo, color schemes, fonts, images and textual content. This allows us to design full-featured and affordable responsive websites quickly and efficiently.
Availability, real-time booking upgrades - self-service are elements which are very much needed as well. So in integration with the CRS (central reservation system) of your hotel in inevitable.
Free website hosting
As for now, start off with one of the free websites underneath. Make sure all your social media and website are interlinked in a logical way. And be consistent in the way you present your hotel.
The majority of websites by now is made in templates from WordPress. Building in additional elements, a good link to your CRS etc. is much more complicated and you do not have to do that right now :-). For now, do not worry too much about technical issues with your possible affiliates or re-sellers. In your decisions come back to this, but in the technics, you do not have to take this into account.
Working with an adjusted template is fine for your hotel, so here some tips to make free websites in an easy way:
- http://nl.wix.com/
- http://www.webnode.nl/
- http://www.jouwweb.nl/
- or any other website offering these services.
Take care of the IP rights of the material you are using. On the page Photos_and_videos you will find some free materials to use. Any content on the Emerald Forest Hotel is available under Creative Commons, so you can use it. On the Flickr account Emerald Forest Hotel there is over 4.000 pictures available. But always be aware of Copyright, or better IP, intellectual property
Elements to take care of
If you do want to make the site more professional, here is a number of elements:
- Responsive technology optimized for the website used on different devices;
- Seamless integration of booking engine and book now buttons on room type overview;
- Language navigation and automatic language detection and forwarding;
- Unlimited landing pages;
- proper linking and SEO optimization;
- Room type overview with images and description per room type;
- Image gallery;
- Google maps on location page with dynamic route description;
- Integration social media icons;
- Language modules;
- Google Analytics integration with e-commerce tracking.
A professional partner like Becurious would be a partner to talk to and to have your website build and hosted.
Services
The construction of costs on the website depends of course on many elements. The most important ones:
- Set up fee
In fact the costs for the building of the website. Most important elements: adjustment of a template to the identity of the hotel, configuration of the Hotel CMS, integration of booking engine of choice, assistance with the loading of the initial website content, the configuration of Search Engine Optimization settings and the launch of the website according to the launch check-list.
- Subscription fee
The subscription fee will include hosting of your website on a secured server (including security updates and patches,
back-up and monitoring systems), license for the use of a Hotel Content Management System and other software and support.
A service performance level arrangement (SLA) can also be made as well as a tailor-made backup system.
- Extra elements
The website can be linked to social media platforms, tracking and tracing software, to e-mail software like MailChimp, to actual weather forecasts, to reviews sites, and for instance news modules.
Costs
Not to keep you in the blind, an indication of
- Set up fee for 100 rooms will be something like € 5,000 (once)
- Set up fee for 100 rooms with integrated booking system more like € 10,000
- Contract fee hosting € 200,- a months
- Extra elements: most of them once time costs only. Indication: € 250,- per module.
Thank to Becurious for this information.
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