Last-minute price
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What is a last-minute price?
It is the lowest rate or published tariff defined by the hotel management for a particular room category/type. This is what generally is shown on the tariff sheet of the hotel, on the website etc. especially to attract potential customers. These rates are have all the maximum discounts, so they are kind of the minimum price is most situations. So they say, you could consider them 'lowest acceptable' from the management perspective. Often the spending in restaurant make the profit on the sales. Many times the rooms are 'sold' below the cost price of the rooms. But, not having them occupied means not even having a contribution in your fixed costs. So this is also a reason to have (a number of) rooms sold at this price.
Of course the counterpart is the last-minute price. The counterpart will be the rack rate. More on the pages prices and decisions.
More info online on sites like:
Good article on this issue or All kind of price systems.
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