25NL Trade fair
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Trade Fair
You will be organizing a Trade Fair in two shifts on Thursday the 7th of June. A few important remarks.
Timeschedule
- City Amstelburg, Budano, Copenstadt, Dreskovki, Efemada so ITM, xx teams
- Preparing 09.00 - 10.00
- Show time 10.00 - 11.30
- Clean up 11.30 - 12.00
- City Geopodo, Hadique, Jinanang, Kingsglade and La Palz, so MT, xx teams
- Preparing 13.00 - 14.00
- Show time 14.00 - 15.30
- Clean up 15.30 - 16.00
Content
The Trade Fair is to be held in the aula of the N building: you all will get a designated location, 'a table', so this will be your space, your booth. Think of it as a fair, like the ITB Berlin, WTM in London orde/ Dutch Tourism Expo. So a mixed audience of visitors: both press and branch-related, as well as 'normal' public.
Have a look at what your colleagues did so far:
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The Trade Fair has four goals:
1. Presenting your hotel
Who are the visitors? At this fair you will have to present your company to the press, to the general public, to your competitors and just anyone else visiting the fair.
2. Competition analysis
The Fair is THE most important opportunity to have a look at all the other teams: also in others city's: what are they up to, what can you learn form them, what are ideas you can use as well? So split up your team and take notice of all your competitors. The Trade Fair gives you a good impressions of what your direct competitors in your city are up to. So, have one or two of your teammembers walk around and make an overview or rather a competition analysis.
3. Supporting your decisions
Important is to get a good impression on the plans of all other teams, so you can make the proper decisions in year 3 and 4.
4. Creativity
As there is a Competition on creativity: you performance at the Trade Fair by presenting yourself in a consistent and creative way contributes to this creativity mark.
The coaches will be visiting the fair, as well as other staff. They will evaluate your performance and this will be of influence on your marks for creativity and so influence your occupancy rate. Always keep your booth occupied, but have one (or two) checking out the competition and collecting information. Be sure to have your hotel's name and number clearly visible in your booth.
Language
You can use Dutch or English, the choice is up to you. The setting is international but -obviously- most guests are Dutch.
Present your hotel to the public in a Trade Fair booth
Further instructions and recommendations:
- the Trade Fair will open and close sharply scheduled as shown above!
- teams will be provided with one table each: organise all others materials yourselves.
- each teams has a predetermined spot: so use this spot with your teamnumber on the table.
- please do not damage walls, floors and windows when installing your booth (no nails, etc.)
- remember to appropriately respect the physical, audio and visual space of other teams (no loud music, etc.)
- do not block emergency exits or use highly flammable materials
- use different forms media (flipcharts, dress, screens, loudspeakers, objects) to attract potential customers, stir competitors, and impress anybody else passing by
- at least two members of your team should always be present and attending your booth
- the coaches will evaluate both the creativity and consistency of your booth
After the Trade Fair
Pick up all your materials and equipment, as well as clean the space of your booth when the fair is over. Use the information gathered in your decisions this Friday and next Friday.
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