Market information
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All results
The results of your hotel will be made automatically by the accountant. You just have to analyse them, your do not have to calculate them yourselves apart from predictions linked to new costs and special decisions you make. After each year they will be ready for you in the secure section in your teamsheet which is accessible with your personal link.
Your results presented there will be divided in four parts:
- Section operating review: which you will find on the operating review page with all your revenues and costs resulting in your net profit (or loss).
- Section with your personal key metrics. We will look into this on this page.
This part shows you all kind off interesting figures from the market you are in: it holds the major indicators for the performance of the hotel. This is also made automatically.
- Section Market information, if paid for in advance.
- Section Short comment from your coach.
Welcome to market research agency "Top Research"!
We are market research agency "Top Research". We would like to introduce our company to you. We have a long history of research in the hospitality and leisure industry, which goes back to the 1970's. For nearly five decades, we have worked for all of the major hotel-chains and parks, for instance Accor, Marriot Hotels, Hilton Hotels & resorts, Disney, Pierre & Vacances, Roompot and Six Flags. Over the years we have specialized in hotels and the bungalow market. We are proud to say we are the number 1 in these fields with outstanding results in the field of customer behavior, customer satisfaction and benchmarks.
We offer you...
Right now we are preparing our offers for you. Each year we can bring you interesting market analysis of the year past. This information comes in different sizes and at different prices. Our research and calculations are trustworthy and reliable: it will help you in assessing your decisions for the next year or years. The information will be visible on your private teamsheet at the end of each year. So in any operational year, you can decide to buy the market information which will then be delivered to you at the end of that year. This choice to buy the market analysis form Top research is one of the decisions a team makes every year.
Good information is invaluable, if you know more than your competitors, for instance about market developments, demand, prices or anything else, you have an important weapon to outsmart the competition. You can, of course, also take decisions without our information. It maybe cheaper, initially. But is it cheaper in the long-run, and is it really the smartest thing to do? The choice is up to you! This part of your teamsheet tab decisions will look something like this:
You are free to decide to which extent you want to purchase market information from our company. Depending on the need that exists, you may obtain the following information:
- Information bought at the end of each year to analyse the market
This information is to be found on your management report after each year and is available in the secure section. This is only visible to you!
The three different market information packages
The three packages you can chose from will lead to the in information paid for appearing on your results tab of your teampage. If packages are not bought the text not bought will appear. The choices are:
- Annual analysis: Small package (cost: € 25.000 per year)
- Contents: same as the free package PLUS an overview of your own occupancy rate alongside that of the market, average hotel prices per night.
- Annual analysis: Small package (cost: € 25.000 per year)
- Annual analysis: Medium package (cost: € 50.000 per year)
- Contents: same as the above two packages PLUS your own market share per segment, your own occupancy rate alongside that of the market, average other spendings per person per day.
- Annual analysis: Medium package (cost: € 50.000 per year)
- Annual analysis: Large package (cost: € 75.000 per year)
- Contents: same the above three packages PLUS market average profit after tax, average expenses on maintenance and extra rewards for staff (active as of the year in question) and average expenses on marketing/promotion.
- Annual analysis: Large package (cost: € 75.000 per year)
You should select your package each year. It is strictly forbidden to share this information; if caught you will be fined for infringing the copyrights of Top Research. This part of your teamsheet tab results will look something like this:
Copy rights
We kindly remind you that all information is confidential and produced for our company only. Spreading this information to any other party in the market is counter-productive to your company and is also an infringement on our copyrights. By buying our product you automatically accept our terms of delivery.
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