Targetgroups
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Two parts in the market
The market is the virtual space where offers (supply) and demand (products and goods asked for by the customers) meet.
In any commercial market we recognize
- the supply side and
- the demand side.
The selling parties, in this case the hotels offer there products to the customers.
Markets for Emerald Forest Hotel
In the hotel of the simulation the number of decisions is, deliberately, limited. So there is only two markets you can deploy your hotel rooms in.
As you taken over the situation is:
- leisure market especially for the weekend days.
- business market especially for the week days.
If you plan to aim at very specific target groups or niches, be sure to explain this clearly in the explanations form each year. Shifting too much between markets is not a good idea, and, of course, there is a history so people have certain expectations.
→ Go! Following the e-Manual? Step seven is the page customer, click here
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