Strategy

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What can you do?

In the game you have a number of possibilities to influence your hotel.

• This platform on which you have a teampage: on this teampage you present your strategy and for instance the links to your social media. Anyone can read all on this platform. Only after loging-in you can edit your own teampage.
• The secure section: only accessible with your private link, any hotel has its own code. In this secure section a hotel has its own teamsheet with:
  • a decisions section
  • the explanations form to explain your decisions
  • the results section where your hotel finds its results after each year, after releasing this by the coach.
• The social media (which you link to your teampage)
• Other live actions of your team: sometimes required, like the Trade Fair but maybe also your own initiative.

Basic strategy on teampage

The very first thing you have to do is think of a basic strategy and describe this on your teampage. Therefore it is good to have a look at the History of the hotel. One of the most important things in a strategy is to be consistent and to make things SMART (= specific, measurable, acceptable, realistic and time-related). This consistence and clearness is important to:

• your customers;
• your board of directors;
• and don't forget to your staff;
• but in fact to all stakeholders!

Your team makes a number of basic strategic choices already on the start of the game.

1. Your new name, new logo and a slogan
2. New strategy: basic strategy, setting, target markets, and target groups
3. Your are setting your goals to be reached financially and other goals to be reached.

During the years you can slightly adjust these items, but, just as in reality, this can not be done too rigorously.

Please inform yourself well before making these basic choices on your strategy, as changing them afterwards is not easy and can be very costful.

Stick to your strategy: maybe bent it a bit during the game, but do not change it radically. If you would be a "real" hotel you could not change your market in a year from mainly leisure to business or turn other things around: you will loose all credibility. And why should you? If you make losses, try to cope with this and try to lower your costs, get higher occupancy rates or higher prices. Do not try just turning things around for the sake of having a higher ranking. Indeed, it is a competition, but your strategy is the most important thing in your evaluation and so in the marks given to you.

→ Go! Following the e-Manual? Step four is the page Competition, click here

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Emerald Forest Hotel offering an emerald hotel experience! | Run your own hotel in this management simulation.