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As requested by many, we will embed AI-chatbot and do a total make-over of the Game. By the end 2024 the new version 0.9 will be released. So, sorry, every now and then, this version will be off-line or 'shakey'
Welcome to the Emerald Forest Hotel!
This platform will help you doing the management of the Emerald Forest Hotel. Our hotel is a bit outdated, and we rely on you making our hotel a better place to stay. We have recorded a message to you.
You are all member of a new Management Team, tasked with the take-over of the Emerald Forest Hotel. You will manage the hotel, bring improvements to its current operations, and deliver noticeable results when compared to prior years. Last year's performance results and its related decisions will be made available to you. Along with historical data, this will serve as a point of reference. Remember, you are competing with all other Management Teams with the same starting point. Show your skills in management, creativity, finance and marketing, with help from your coaches. This is your change to stand-out!
All information
On this platform you can find all kind of information, helping you to understand what the hotel looks like, financial data like the operating review and information how to run the Hotel and make decisions. Check the main menu on the left (on mobile the three bars on the left side on the top).
Have you see the website of our Hotel? Not something we are proud of, in the shape it is in, still, please have a look click here to have a look at the website of Emerald Forest Hotel.
Done? You first step here will be reading the pages from the menu:
Now you have an idea what the hotel is like and you are ready to start your competition. Check the menu again, and click on your competition!
Good luck and thanks to all joining, Jill Jandal, CEO of the Emerald Forest Hotel.
Thank you Breda for joining!
The competition at BUAS, Breda University hospitality and facility management has ended. A big shout-out to all joining in, the Teams as well as the coaches, it has been a pleasure. Nice to see the ‘Golden Bell’ award Breda University of Applied Sciences as final of the Emerald Forest Hotel simulation.
The Golden Bell AwardCongrats to winning Teams
- Public award Hotel Malia
- Jury award Evergreen resort
Thanks to all the Management Teams, the coaches and the jury Michel Brokke, Geertje Klijn, Joost van der Minne and Jeroen Vinkesteijn. It has been very interesting!
Thank you Breda for joining!
A big shout-out to all joining about to join, and to partners of the past years: the Management Teams as well as thanks to the enthusiastic coaches
- Rotterdam University of Applied Sciences (Netherlands)
- Katholische Universität Eichstätt-Ingolstadt (Germany)
- Birmingham City University (UK)
- UCLL University Belgium
- Tallinn University of Technology (Estonia)
- Vidzeme University A.S. (Latvia)
- Liverpool John Moores University (UK)
- St. Cyril & St. Methodius University of Veliko Tarnovo (Bulgaria)
- Breda University (Netherlands)
- Karlshochschule International university (Germany)
- Thomas More University a.s. (Belgium)
- and others!</>
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The competition in Breda has ended, a big shout-out to all joining in, the Teams as well as the coaches, it has been a pleasure.
The competition in Breda has ended, a big shout-out to all joining in, the Teams as well as the coaches, it has been a pleasure.The competition in Breda has ended, a big shout-out to all joining in, the Teams as well as the coaches, it has been a pleasure.
See them shine!Nice to see the ‘Golden Bell’ award Breda University of Applied Sciences as final of the Emerald Forest Hotel simulation. Congrats to winning Teams
- Public award Hotel Malia
- Public award Hotel Malia
Hotel simulation. Congrats to winning Teams. Nice to see the ‘Golden Bell’ award Breda University of Applied Sciences as final of the Emerald Forest Hotel simulation. Congrats to winning Teams.
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Customer Acquisition Cost, abbreviated as CAC, is the cost of winning a customer to book a hotel room. With CAC, any company can gauge how much they’re spending on acquiring a (new) customer. Elements like loyalty and life-time-value play an important role. If the CAC is profitable to the hotel at all, has to do with the RevPOR.
If the CAC is efficient, has to do with the ROI (return on investment).
CAC can be compared to, for instance:
- When operating on your own, direct sales;
- When using other ways of distribution.
There are many different ways to calculate your CAC.
Often CAC is directly related to the fee /commission paid to the intermediary, the channel used. An indication of the costs would be anywhere between 2% and 15% of the sales, depending on many different things like:
- Contracts
- Being a preferred supplier or not
- Eas of the sale
- Options the partner offers
- The handling the partner takes care of
- The cancellations arrangements
- (Advance) payment services
- etc.
Due to Covid, hospitality (sales) is even more 'concentrated' than before and there are fewer 'players' in the field. Until now, the tendency has been, that CAC was going up; it is hard to predict what the future will bring.
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These are strongly linked to distribution and promotion. Again, in the past no money was spent on this. So, if you kick this up in any way, it will be a decision in the group marketing costs.
