Algorithm
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What is the algorithm
The 'engines' that drives the position of a hotel in search engine rankings and on webpages selling hotel rooms, are algorithm. It is the same algorithm-based system used in Instagram and Snapchat on deciding who will see your message. It is comparable to the calculating-rules system which decides who will get which price offered for a flight ticket. Algorithms are very important in our automated world.
Existing algorithms on these platforms, are hard to influence as a hotel; there are many factors influencing the outcome.
- In search (Google, Bing, Yandex) it is nearly impossible
- In timelines of social media it is nearly impossible
- In paid positions (like advertisements) there is somewhat influence, by paying more and adapting your content
- Related to resellers in the channel (like aggregators) there is some influence possible by paying more and having a better relation.
In this simulation
The crux in all of the operations, is your occupancy rate. On the occupancy rate page, the major element causing your occupancy are explained.
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