C Taking part in Trade Fair
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Assignments
Name of assignment
Taking part in a Trade Fair.
Situation
A Trade Fair is a place to directly communicate with the audience: business-to-business or consumers. On a traditional fair, you have a booth.
Some examples of Trade Fairs are
ITB Berlin, WTM in London or
Dutch Tourism Expo. You can expect a mixed audience of visitors: both press and sector-related professionals, as well as the 'regular' public. Not in 2020 though (Covid). All Trade Fairs are cancelled, but you still would like to reach your goals! This year, the Trade Fair will be organized online and digitally.
Goal
The Trade Fair has 3 goals:
1. Presenting your new hotel
At this fair, you will have to present your company to the press, to the general public, to your competitors and anyone else visiting the fair.
2. Adjusting your strategy
Lister very carefully to reactions, try to get an idea on the plans of your competitors as well. You can slightly adjust your strategy to this.
3. Creativity
Your performance at the Trade Fair by presenting yourself in a consistent and creative way contributes to the success in the Competition on Creativity.
You will be informed later about the details of the Trade Fair where you will be participating, and the expected public on the trade fair.
Task, deliverable
Assessed elements
Additional information
- Trade Fair within the Emerald Forest Hotel competition
- Pictures of all Trade Fairs so far: see Flickr photos
- Pictures of Trade Fair 25NL:
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