C Promotional video
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Assignments
Name of assignment
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Situation
Goal
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Task, deliverable
Make an elevator pitch of exactly 30 seconds for your hotel and put this on YouTube: public or with a link to view. Check if this works properly. Put the link here. Give the file the right description, think of the name of the file, and use proper hashtags as if it where for real! Explain all choices. Be sure to use copyright free material. Also check http://emeraldforesthotel.com/index.php?title=Copyright You, as the general manager should be in the video. Goals of this pitch should be to introduce the new concept of the hotel to a specific group. The target group for this communication is specific: If your student number ends at 0, 1, 2, 3 aiming at ‘old customers’. If your student number ends at 4, 5, 6 aiming at new customers-to-be or prospects. If your student number ends at 7, 8, 9 aiming at the industry, partners, suppliers (so business-to-business). As an example https://www.mindtools.com/pages/article/elevator-pitch.htm but look for more information on a pitch like this online.
What would you assess to be the effect of the video? Explain what you consider ‘effect’: numbers and how you are going the measure. Use the proper definitions and be concrete.
Assessed elements
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Additional information
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