C Taking part in Trade Fair

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Assignments

Name of assignment

taking part in a Trade Fair

Situation

A Trade Fair is the place to communicate with the audience, which might be b-to-b or (final) consumers. On a traditional Fair you have booth, The Trade Fair we are thinking of now, is like the ITB Berlin, WTM in London or Dutch Tourism Expo. So a mixed audience of visitors: both press and branch-related, as well as 'normal' public. Not this year though, as you already know. All the Trade Fairs are cancelled but you still would like to reach your goals!

Goal

1. Presenting your new hotel
Who are the visitors? At this fair, you will have to present your company to the press, to the general public, to your competitors and just anyone else visiting the fair.

You will be attending and organizing a Trade Fair: check Trade_Fair.
But this time it is a crisis situation and all events are cancelled. You need to come up with innovative solution how to present your hotel's exposition over the web and how to achieve the very same goals that you have for trade fair. During the Trade Fair we advise your teams to have one or two members checking out the competition. This is of use for your gameplay but also needed for this part.

Additional information

• IP

• Example of live Trade Fair <a data-flickr-embed="true" href="https://www.flickr.com/photos/79317761@N02/albums/72157660756482933" title="Trade Fair 2016 in Tallinn Emerald Forest Hotel"><img src="https://c1.staticflickr.com/2/1659/25751765393_337f611594_z.jpg" width="512" height="340" alt="Trade Fair 2016 in Tallinn Emerald Forest Hotel"></a><script async src="//embedr.flickr.com/assets/client-code.js" charset="utf-8"></script>

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