C Create a House style for your hotel
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Assignments
Name of assignment
xx
Situation
Whats is a corporate house style
Goal
In all communication a specific house style should emphasize the new strategy of the hotel. The logo and slogan are part of that.
Task, deliverable
- house style (n the meaning of corporate identity) is needed. In communication, your social media etc.
This should clearly show what the new strategy stands for.
- a new logo is part of that. Can the logo by itself communicate enough?
- a slogan. Especially used in marketing and communication. It should communicate more the the logo and house style can do. A slogan is also a strategic choice.
Assessed elements
Are all the elements in line with the strategy?
Is everything explained well, are their arguments for the choices made and are there links-sources backing the choices made?
Additional information
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