29NL 1.2 Logo house style and slogan
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New logo, house style and slogan
Situation
You are the name management. If you want to change the course the hotel is going, which is needed, you also need a logo. The Bergmans never used a slogan in the past, but do wan one now.
Goal
In all communication a specific house style should emphasize the new strategy of the hotel. The logo and slogan are part of that.
Task, deliverable
See the Team File, fill out the requested elements.
- house style (n the meaning of corporate identity) is needed. In communication, your social media etc.
This should clearly show what the new strategy stands for.
- a new logo is part of that. Can the logo by itself communicate enough?
- a slogan. Especially used in marketing and communication. It should communicate more the the logo and house style can do. A slogan is also a strategic choice.
Assessed elements
Are all the elements in line with the strategy?
Is everything explained well, are their arguments for the choices made and are there links-sources backing the choices made?
Additional information
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